On the 15th and 16th of March 2024, the Zimbabwe’s events industry witnessed a momentous occasion at The Venue in Avondale. The Zimbabwe Events Professionals Expo (Zepex) brought together renowned speakers, industry leaders, and aspiring events professionals for two days of insightful discussions, networking, and skill-building.
Day one kicked off with insightful presentations from leading lights in the local and regional events sector. Patricia Mumbengegwi, from the Chinhoyi University of Technology (CUT), shared her expertise in the events industry and spoke about how CUT was the only local university offering a BSc in Events Management. She highlighted the significant contribution of events to the national GDP, citing notable examples such as the 2010 FIFA World Cup hosted in South Africa.
“There is a surge in infrastructure development when events take place. Look at the SADC meeting that is going to take place in Zimbabwe and the resultant developments of the country’s roads,” she said.
Farirai Mabodza, the visionary founder of Zepex, emphasised the power of events as catalysts for tourism and economic growth underscoring the importance of event professionals in shaping unforgettable experiences and driving positive change.
Keynote speaker Mulemwa Moongwa, a meetings professional from Zambia, discussed the significance of Meetings, Incentives, Conferences, and Exhibitions (MICE). Moongwa stressed the importance of education and certifications, urging Zimbabwean events professionals to learn from countries like South Africa who have robust events industry education programs.
“We cannot have an industry that thrives on talent and experience alone. We need to be educated. We need to start educating Africans by Africans for Africans,” she emphasised.
Noku Chari, an experienced event coordinator, stressed the importance of storytelling in organising special events. She emphasised the need for event professionals to focus on their areas of expertise rather than being a “Jack of all trades,” promoting specialisation for better outcomes.
MC and Radio DJ Becky K shared valuable insights on personal branding for events professionals. She talked about the importance of maintaining professionalism while interacting with clients and fostering collaborations within the industry.
Regional sporting events organisers also shared their insights. John Addison, the organiser of the successful Kilimanjaro Marathon and Victoria Falls Marathon, shed light on the impact of sporting events on tourism and local businesses. He taught participants that running successful events can attract international attention and boost the country’s reputation for hosting international gatherings. Kuzivakwashe Mpofu, the organiser of the Tour de Great Dyke shared about the growth of the annual biking experience and how they have been able to sustain it for 8 years now.
Tendai Maguwu, the communications director of Hwamanda, provided valuable insights into event marketing and the importance of setting smart goals. He shared strategies to effectively promote events and engage target audiences.
“There is a very big difference between event organisation and event management,” said Maguwu.
The day wound down with renowned choreographer and creative director John Cole captivating the audience with his inspiring journey and humble beginnings. He even took to the dance floor, leading attendees in an exhilarating dance routine, showcasing the transformative power of events.
The second day of Zepex began with Mulemwa Moongwa’s educational masterclass on managing business event stakeholders. Moongwa provided a brief history of the formalisation of the events industry, highlighting the role of event managers in Hollywood since 1972. She also shared fascinating insights about Cleopatra, often regarded as the first events manager.
Moongwa engaged participants in a fun and interactive activity where they were grouped and challenged to organise an event of their choice. This exercise encouraged teamwork and allowed attendees to apply their knowledge and skills in a practical setting.
Throughout the event, MCs Tutsirai Njenje and MC Tate ensured seamless transitions and kept the energy high, facilitating a vibrant and engaging atmosphere for all participants. Delegates networked intensely at exhibition booths and informal gatherings. Discussions focused on partnerships for upcoming events, solutions for shared challenges, and ideas for developing the domestic events industry. International buyers and media also attended, seeing potential in Zimbabwe’s blossoming sector.
Zepex showcased the immense potential of events in contributing to the national GDP, tourism growth, and economic development. Mulemwa Moongwa’s masterclass provided attendees with practical knowledge on stakeholder management and emphasised the importance of formal education and data-driven decision-making in the events industry.
Zepex 2024 not only provided a platform for learning and networking but also inspired participants to strive for excellence and contribute to the continued growth and success of the events industry in Zimbabwe.
With its mix of informative sessions, deal-making forums and celebratory atmosphere, Zepex clearly demonstrated the growing sophistication and collaboration across Zimbabwe’s dynamic events industry. The biennial expo is fast becoming a calendar highlight for organisers, suppliers and enthusiasts nationwide.
