In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and…
Category: Campaigns
From Court to Culture: Nike’s Advert Celebrates Shooting Prowess with Sabrina Ionescu
In the realm of sports, historic moments often serve as catalysts for inspiration and motivation. Nike, the renowned sports brand, has once again demonstrated its mastery of copywriting by capitalizing on a…
Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?
In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on…
Jah Prayzah and Road Angels Collaboration, an Advertising Masterclass
In today’s crowded marketing landscape, brands are constantly seeking new ways to cut through the noise and get their message in front of target audiences. One particularly effective strategy that has emerged…
Looking back at Macaulay Culkin’s Return as the King of Christmas in the Brilliant Google Home Ad
In the classic 1990 film “Home Alone,” 8-year-old Kevin McCallister finds himself accidentally left behind during his family’s Christmas vacation. Taking matters into his own hands, he ingeniously thwarts two burglars with…
Kenchic’s Ingenious Billboard: A Clever Twist on Breast Cancer Awareness
Kenchic, a leading poultry supplying company in Kenya, has recently made a bold and creative move by commissioning an eye-catching billboard aimed at promoting breast cancer awareness. The advertisement features a graphic…
Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad
Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they…
The Genius Luxor Highlighter Ad: Find the needle in the haystack.
Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters…
Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign
The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got…
Liquid Death: How to Take a Boring Product and Make People Excited About it.
In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most…