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Category: Opinions

Africa : The Missing Link to the Much Needed Use Case for Technological Advances.

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On 23 July 2024 ,the Daily Maverick of South Africa reported that one Lifalethu Mbasana, a 11 year old primary school child had to walk at least 13 km of the 50…

Bridging the Knowledge Accumulation Gap in Africa

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By Elton Zvinavashe In the sensational blockbuster movie by Leon Schuster the gods must be crazy, Xi and his whole family were traumatised by a foreign object which the gods had been…

Why I think good product is king as a marketer

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As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to…

There’s a Shortage of Influencers in Zimbabwe

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Influencer overload has become the bane of brand managers in Zimbabwe these days. It seems like every company under the sun has rolled out an “influencer marketing strategy” – but there just…

Threads Rebrands to Twitter……………what if

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Mark Zuckerburg has a chance to do the funniest thing ever. I’ve been watching with interest as Elon Musk has made waves by taking over Twitter and immediately rebranding it from Twitter…

Why Microsoft Word May Be The Worst Popular Product Ever

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Microsoft Word has become so ingrained in the modern workplace that we rarely question its faults. But add up all the tiny frustrations, and you’re left wondering why this flawed software is…

Creative Crimes: Using Design to launder money in Africa

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In the competitive world of African business, image is everything. Companies spare no expense to craft a compelling brand and digital presence, or so it seems. However, behind the flashy logos and…

The bar is in hell

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The thrill of being creative can be overwhelming. The rush of having a new idea. That moment when a concept first pops into your mind, seemingly out of thin air. The best…

You can’t be homeless and own a phone in Zimbabwe

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NetOne, one of the largest mobile network providers in Zimbabwe, has recently made a move that is causing concern among some of its customers. The company is now requiring a proof of…

Paying for Poultry or a Fowl Play?

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Chicken Hut, the fast food chain based in Harare has added a new twist to its business model. The company is now requiring interested suppliers to pay a non-refundable fee of $20…

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