On 23 July 2024 ,the Daily Maverick of South Africa reported that one Lifalethu Mbasana, a 11 year old primary school child had to walk at least 13 km of the 50 km distance from his school in Simons Town to his home in Khayelitsha. The story went on to describe the horrific experience the […]
Africa : The Missing Link to the Much Needed Use Case for Technological Advances. Read More »
By Elton Zvinavashe In the sensational blockbuster movie by Leon Schuster the gods must be crazy, Xi and his whole family were traumatised by a foreign object which the gods had been crazy to send their way with no manual whatsoever on its purpose. The knowledge they had at their disposal was not enough to
Bridging the Knowledge Accumulation Gap in Africa Read More »
As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to shift and the ever-crowded playing field demands constant evolution. It’s maddening, to say the least, trying to both appease the gods of metrics
Why I think good product is king as a marketer Read More »
Influencer overload has become the bane of brand managers in Zimbabwe these days. It seems like every company under the sun has rolled out an “influencer marketing strategy” – but there just aren’t enough social media mavens to go around! The results are predictable. Scroll through your feed and you’ll spot Urile Mashonga (fictional character)
There’s a Shortage of Influencers in Zimbabwe Read More »
Mark Zuckerburg has a chance to do the funniest thing ever. I’ve been watching with interest as Elon Musk has made waves by taking over Twitter and immediately rebranding it from Twitter to X. His vision for an “everything app” like WeChat has been met with both enthusiasm and criticism from users. Over at Facebook’s
Threads Rebrands to Twitter……………what if Read More »
Microsoft Word has become so ingrained in the modern workplace that we rarely question its faults. But add up all the tiny frustrations, and you’re left wondering why this flawed software is still so popular. You try to move or edit stuff and the application suddenly goes lizard brain. Start with the basic task of
Why Microsoft Word May Be The Worst Popular Product Ever Read More »
In the competitive world of African business, image is everything. Companies spare no expense to craft a compelling brand and digital presence, or so it seems. However, behind the flashy logos and slick websites of some major corporations lies a troubling secret: the exorbitant design costs. Of course serious companies have to pay high prices
Creative Crimes: Using Design to launder money in Africa Read More »
The thrill of being creative can be overwhelming. The rush of having a new idea. That moment when a concept first pops into your mind, seemingly out of thin air. The best part? It’s unlike anything you have thought of before. You see your ideas take shape, forming a being of their own. From an
The bar is in hell Read More »
NetOne, one of the largest mobile network providers in Zimbabwe, has recently made a move that is causing concern among some of its customers. The company is now requiring a proof of residence for someone to buy a sim card, making it difficult for those who are homeless to own a phone. For many, owning
You can’t be homeless and own a phone in Zimbabwe Read More »
Chicken Hut, the fast food chain based in Harare has added a new twist to its business model. The company is now requiring interested suppliers to pay a non-refundable fee of $20 to apply for a tender to supply dressed chickens to the company. While some might be scratching their heads, others see this as
Paying for Poultry or a Fowl Play? Read More »