By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and…
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The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss
In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and…
Why I think good product is king as a marketer
As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to…
The Phenomenal Success of the OK Grand Challenge Promotion
For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits…
Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad
Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide….
Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?
In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on…
Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales
Hip hop legend and fashion mogul Kanye West took an unconventional approach to Super Bowl advertising this year that seemed to defy conventional wisdom. Instead of spending millions on producing an actual…
Range Rover: How a Sub-brand Outshone its Parent Brand
From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest…
Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales
Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social…
The Tesla Cybertruck, why it pays to have a unique product
In today’s saturated markets, it can be difficult for new products to stand out from the crowd and grab consumers’ attention. With so many similar offerings from various brands, it is becoming…