Matchbox, formerly known as Matchbox Virtual Media, has undergone a rebranding fueled by new innovations and the realization that a digital-first mindset can be applied to various endeavors beyond virtual meetings.
Recognizing the growing demand among associations to expand the use of virtual experiences for membership engagement and revenue generation, Matchbox conducted research and developed best practices for different event formats.
However, they faced a challenge in finding a platform to house these valuable resources. In collaboration with their partner, the Endocrine Society, Matchbox took matters into their own hands and created a groundbreaking platform.
The decision to drop “Virtual Media” from their name signifies Matchbox’s commitment to embracing the broader potential of digital experiences.
Their aim is to assist associations in adopting a more experimental and intentional approach, aligning online experiences with the objectives of their digital strategy.
By doing so, they seek to create what they call a “digital initiative” – a valuable strategy that allows associations to explore new approaches and advance their mission while generating sustainable revenue.
Digital initiatives are purpose-driven and come with measurable objectives.
Matchbox emphasizes the importance of co-creating these initiatives with members, customers, or partners, ensuring relevance, timeliness, and value.
Each module provided by Matchbox offers a comprehensive set of resources and tools to support organizations in successfully implementing their digital initiatives.
These include customizable validated templates for event formats, blueprints for monetization, best practice guides, strategy alignment assistance, and more.
The platform developed by Matchbox, in collaboration with the Endocrine Society, serves as a central hub for associations seeking guidance and support in their digital transformation journey.
It provides a home for the various modules, project plans, stakeholder communication templates, and checklists developed by Matchbox.
This unified platform enables associations to access all the necessary tools and resources in one place, streamlining their digital initiative implementation process.
