Studies

In a recent survey conducted among Zimbabwean consumers, the question of whether local brand ambassadors or influencers have a significant impact on purchasing decisions was explored. The survey aimed to shed light on the extent to which these influential figures sway consumer choices in the Zimbabwean market. The survey question, “Have you ever been influenced […]

In a recent survey conducted in Zimbabwe, we sought to gauge the willingness of consumers to pay more than the average price for sustainable, environmentally friendly, or recycled products. With sustainability becoming an increasingly important global concern, understanding consumer attitudes and preferences is crucial for businesses aiming to cater to this growing demand. The survey

A recent online poll conducted in Zimbabwe aimed to gauge the impact of business tycoon Wicknell Chivhayo’s extravagant gestures involving the Toyota Aqua on the perception of this popular car brand. Chivhayo, known for his flamboyant lifestyle, took to social media to gift local musicians, including members of his Apostolic church sect, with Toyota Aqua