In a bold move to drive franchise growth and better reflect its evolution into a platform company, Atlanta-based Focus Brands has undergone a complete rebranding and emerged as GoTo Foods. Over the…
Category: Rebrands
Spirax Sarco Engineering rebrands, changes name to Spirax Group
Spirax-Sarco Engineering plc (LON:SPX) has just unveiled an exciting transformation – it will now be known as the Spirax Group. This rebranding decision marks a significant milestone in the company’s journey, signifying…
Thumeza Rebrands, introduces New Logo
African Logistics Financing Startup Thumeza has recently undergone an exciting rebranding process, marking a significant milestone in the company’s evolution. This rebranding includes a transition from their previous orange color palette to…
Mr Beast rebrands Feastables introduces New Packaging
Jimmy Donaldson, popularly known as MrBeast, has made significant changes to his Feastables chocolate bar brand, following a recent copyright dispute surrounding the ‘Deez Nutz’ branding. In January 2022, MrBeast introduced the…
Prius Communications rebrands, changes name to “Prius Brand and Business Partners”
Prius Communications, a prominent player in the field of Public Relations and Digital Marketing, has recently undergone a transformation and is now known as ‘Prius Brand and Business Partners.’ This rebranding effort…
Neat Burger rebrands, changes name to just “Neat”
Popular plant-based fast-food chain Neat Burger is undergoing a rebranding effort and will now be known as simply “Neat”. This move is part of a significant campaign aimed at revamping the brand…
Promax rebrands, changes name to the Global Entertainment Marketing Academy of Arts & Sciences (GEMA)
The entertainment marketing industry is evolving rapidly. One of its leading membership organizations, Promax, is undergoing a major rebranding and expansion to reflect these changes. After almost 70 years serving the TV…
MessageBird rebrands, changes name to Bird
Amsterdam-based unicorn, MessageBird, is undergoing a rebranding process and will now be known as Bird. The company reportedly acquired the highly sought-after domain name, Bird.com, a few years ago, investing millions in…
Pathlight rebrands, changes name to Echo AI
Customer service and engagement are crucially important aspects of any business. With the rise of artificial intelligence, new technologies have emerged that use advanced data analytics and machine learning to uncover insights…
Spanish TMC Atlanta rebrands, changes name to Reed & Mackay
Reed & Mackay, a London-based travel management company owned by Navan, has recently rebranded its Spanish subsidiary, Atlanta Events & Corporate Travel Consultants, under the Reed & Mackay name. This move comes…