By Melody Korongwe
Storck has introduced a cinematic sensation that transforms every Toffifee purchase into a potential red-carpet experience.
But what makes this promotion truly stand out? Imagine your customers not just buying a treat but also unlocking the door to a treasure trove of movie nights, thanks to a £5.50 Rakuten voucher.
From May 1st to June 30th, the store will become the epicenter of cinematic dreams. Every 125g promotional pack acts as a golden ticket, inviting shoppers to scan the embedded QR code and input the unique code within.
Moreover, a thousand winners emerge weekly, drawn from the digital hat. This not only builds anticipation but also encourages repeat purchases.
In a world where home entertainment reigns supreme, a staggering 87% of the UK population indulges in regular movie nights, according to YouGov. Toffifee is already experiencing phenomenal growth, with a 7.5% value surge reaching £14.5 million, along with a 4.3% volume increase that outpaces the entire boxed chocolate category.
Rebecca Robert, Marketing Director at Storck, emphasized the strength of this partnership as he said, “Toffifee and movies are a match made in heaven, fostering those cherished family moments. With 64% of consumers using snacks to connect with others, this collaboration with Rakuten amplifies the magic of at-home movie nights. We’re not just offering a product; we’re delivering an experience”.
Beyond just discounts, Toffifee is redefining value. This promotion offers more than savings; it creates excitement and drives foot traffic straight to your confectionery aisle.
To ensure maximum impact, Storck is providing retailers with high-quality Point-of-Sale materials, guaranteeing visibility and sales conversion.
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