Europe

By Melody Korongwe Dawtona, a prominent Polish producer of processed vegetables, has recently embarked on a transformative journey that is set to redefine its identity and elevate its position in the market. To achieve this ambitious goal, Dawtona partnered with Warsaw-based branding agency BNA (Brand New Attitude).  Together, they unveiled a comprehensive rebranding initiative that

by Melody Korongwe Since its inception, Bolt has grown to become a household name in over 600 cities globally, with 200 million people using its services daily.  But in 2025, the company has taken its biggest leap yet with a total brand refresh, marking the most significant update since 2019.  This transformation isn’t just about

Carlsberg has given its cider brand, Somersby, a fresh new look. This rebranding is part of a larger company strategy to boost the sales of non-beer products. The goal is to make Somersby more noticeable in the crowded cider market and to create a more consistent brand image. The new design, created with the help

Kit Kat is getting a royal makeover. The iconic candy bar sold by Hershey in the United States has received a modernized logo design meant to better represent the brand. Gone are the curved letters and inner shadows, replaced by straight, bold typography set against a simple oval shape. The new logo was created by