As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to…
Category: Opinions
There’s a Shortage of Influencers in Zimbabwe
Influencer overload has become the bane of brand managers in Zimbabwe these days. It seems like every company under the sun has rolled out an “influencer marketing strategy” – but there just…
Threads Rebrands to Twitter……………what if
Mark Zuckerburg has a chance to do the funniest thing ever. I’ve been watching with interest as Elon Musk has made waves by taking over Twitter and immediately rebranding it from Twitter…
Why Microsoft Word May Be The Worst Popular Product Ever
Microsoft Word has become so ingrained in the modern workplace that we rarely question its faults. But add up all the tiny frustrations, and you’re left wondering why this flawed software is…
Creative Crimes: Using Design to launder money in Africa
In the competitive world of African business, image is everything. Companies spare no expense to craft a compelling brand and digital presence, or so it seems. However, behind the flashy logos and…
The bar is in hell
The thrill of being creative can be overwhelming. The rush of having a new idea. That moment when a concept first pops into your mind, seemingly out of thin air. The best…
You can’t be homeless and own a phone in Zimbabwe
NetOne, one of the largest mobile network providers in Zimbabwe, has recently made a move that is causing concern among some of its customers. The company is now requiring a proof of…
Paying for Poultry or a Fowl Play?
Chicken Hut, the fast food chain based in Harare has added a new twist to its business model. The company is now requiring interested suppliers to pay a non-refundable fee of $20…
Zimbabweans Depend on One Company for Their Internet Presence, and It’s Not a Laughing Matter
Imagine if you could only buy your groceries from one supermarket. Sure, they might have everything you need, but what if their prices were sky-high, and their products were subpar? That’s the…