As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to…
Category: News
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Manischewitz rebrands, revamps brand identity
Manischewitz, a 136-year-old company renowned for its products in American Jewish households, has undergone a significant rebranding effort that introduces a fresh approach to its offerings. The company, owned by Kayco, embarked…
The New York Jets Rebrand, refresh logo
After years of middling results, the New York Jets are soaring once again – but this time off the field with a branding makeover that taps into the franchise’s golden age. With…
Zepex 2024: Key Takeaways from Zimbabwe’s Premier Events Expo
On the 15th and 16th of March 2024, the Zimbabwe’s events industry witnessed a momentous occasion at The Venue in Avondale. The Zimbabwe Events Professionals Expo (Zepex) brought together renowned speakers, industry…
Survey Reveals Limited Influence of Brand Ambassadors and Influencers on Zimbabwean Consumers
In a recent survey conducted among Zimbabwean consumers, the question of whether local brand ambassadors or influencers have a significant impact on purchasing decisions was explored. The survey aimed to shed light…
La Vie Foods Rebrands, revolutionizes the Vegan packaging game
Filled with tired cookie-cutter packaging by brands selling “vegan” substitutes – the plant-based food aisle has seen its share of stereotypes. But one brand is bucking conventions with a rebrand designed to…
The Phenomenal Success of the OK Grand Challenge Promotion
For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits…
Applications Have Opened for The Falling Walls Lab 2024 Pitch Competition in Zimbabwe
Have you had a moment of inspiration that could change the world, but don’t know how to make it a reality? An idea that seems too ambitious or unfamiliar but holds tremendous…
Are Zimbabweans willing to pay more for sustainable, environmentally friendly or products made from recycled materials?
In a recent survey conducted in Zimbabwe, we sought to gauge the willingness of consumers to pay more than the average price for sustainable, environmentally friendly, or recycled products. With sustainability becoming…
Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad
Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide….