In the world of sports marketing, timing and relevance are everything. Adidas has hit a slam dunk with their latest advertisement featuring Minnesota Timberwolves’ rising star, Anthony “Antman” Edwards. The ad is…
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Firebase rebrands, Unveils Bold New Logo with Enhanced Design Elements
In a bold move that underscores its commitment to innovation and reliability, firebase has unveiled a striking new logo that blends modern aesthetics with a sense of stability. This refreshed visual identity…
Spotify Introduces a New Custom Typeface: Spotify Mix
Spotify, the prominent music streaming service, has unveiled a new custom typeface named Spotify Mix, designed to enhance the platform’s visual dynamism. This innovative typeface, a fusion of various font styles, line…
Samsung’s Bold Swipe at Apple in New Advert: Creativity Uncrushed
The tech giant wars have always been a spectacle to witness, with each company striving to outdo the other not just in innovation but also in their marketing strategies. Recently, Samsung seized…
The Brilliant Hungry Lion “One bite can change your taste buds” Advert ft William Last KRM
Fast food ads typically stick to formulaic formats – colorful menus, smiling customers, catchy jingles. But one brand has broken the mold with a commercial so creatively executed and side-splittingly hilarious, it…
Switch Energy Drink’s brilliant, “Make the right Switch” Advert
Have you ever witnessed the mundane, tedious bureaucracy of a typical government office and wished you could inject a jolt of energy and motivation into the languid bureaucrats within? Lazy workers sleeping…
Disclosure and embracing ESG transparency of social impacts
As global society grapples with profound challenges ranging from economic inequality to climate change, stakeholders are demanding greater accountability from corporations regarding their social and environmental impacts. Communities are no longer satisfied…
Get ready for the 2024 K-Pop Festival: ‘Show me your K’
The countdown begins, and the stage is set for an electrifying extravaganza that will ignite the hearts and souls of music enthusiasts and cultural aficionados alike. On the 22nd of May, The…
The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss
In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and…
Sustainable Supply Chain Management
Imagine if every company fully accounted for the environmental impacts occurring deep within their complex global supply chains. The scale of carbon emissions, water usage, waste generated, and other effects on natural…