Africa

Professor-Emmanuel-Ohene Afoakwa-gctu

GCTU Vice Chancellor Affirms University’s Leadership in Technology-Based Education in Ghana

Leave a Comment / Africa, News /

Ghana Communication Technology University (GCTU) reaffirmed its status as the nation’s premier institution for technology-based education at the 34th Matriculation Ceremony, where Vice-Chancellor, Professor Emmanuel Ohene Afoakwa, addressed newly admitted students in a momentous welcome address. The event, held on Saturday, February 22, 2025, celebrated the university’s continued commitment to excellence in ICT and business […]

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shoprite-malawi

MBS Closes down Shoprite stores in Malawi due to Poor Hygiene, Consumers brunt the pain

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by Melody Korongwe The recent closure of Shoprite stores in Blantyre and Lilongwe has sent shockwaves through the market, leaving consumers scrambling to find alternative shopping options. The Malawi Bureau of Standards (MBS) temporarily shut down the stores due to poor hygiene and the sale of expired goods. For many consumers, Shoprite was more than

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OK-Zimbabwe-Limited

OK Zimbabwe Shutdown: How the Closure is Reshaping Shopping Habits and Fueling Challenges for Consumers

Leave a Comment / Africa, News, Zimbabwe /

by Melody Korongwe The recent closure of OK Zimbabwe branches,one of the country’s largest and most trusted retail chains, has dramatically reshaped Zimbabwe’s shopping landscape.  For years, OK Zimbabwe was a staple for affordable and reliable goods, offering a wide selection of groceries, household items, and essentials. Its sudden shutdown has left customers grappling with

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kombi-harare

Harare Commuters Slam Kombi Drivers Over Poor Customer Service: Council Demands Transport Reform

Leave a Comment / Africa, News, Zimbabwe /

by Melody Korongwe Harare, Zimbabwe – Commuter transport services in Harare have been a staple of the city’s transportation system, providing affordable and convenient travel options for thousands of commuters daily. Despite their inventive marketing approaches, including catchy slogans, colorful branding, and social media presence, many commuters are not impressed with the kombi operators’ marketing

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customer-satisfaction

Tailor’s troubles: When customer satisfaction goes awry

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by Melody Korongwe Tapiwa Ziwaya, a skilled tailor in Chitungwiza, had built a reputation for his attention to detail and excellent customer service. Despite his decade-long experience in tailoring, a recent incident with a notorious perfectionist, Mr. Moyo, would change everything. Mr. Moyo had approached Ziwaya to create trousers for an upcoming conference. He provided

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Africa : the missing link to the much needed Use Case for Technological Advances.

Africa : The Missing Link to the Much Needed Use Case for Technological Advances.

Leave a Comment / Africa, News, Opinions /

On 23 July 2024 ,the Daily Maverick of South Africa reported that one Lifalethu Mbasana, a 11 year old primary school child had to walk at least 13 km of the 50 km distance from his school in Simons Town to his home in Khayelitsha. The story went on to describe the horrific experience the

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cowrywise

Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?

Leave a Comment / Africa, Billboards, Campaigns, Case Studies, News /

In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on social media platform X (formerly known as Twitter) with their minimalist billboard campaign. The billboard featured only the words “cowrywise.com” in bold, without

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Kenchic Billboard

Kenchic’s Ingenious Billboard: A Clever Twist on Breast Cancer Awareness

1 Comment / Africa, Billboards, Campaigns, Creativity /

Kenchic, a leading poultry supplying company in Kenya, has recently made a bold and creative move by commissioning an eye-catching billboard aimed at promoting breast cancer awareness. The advertisement features a graphic of a dressed chicken wearing a bra on its breasts, accompanied by the powerful message, “Early Detection Saves Lives, Get Screened today.” This

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GA Insurance Kenya

GA Insurance Kenya’s Viral Chat GPT Billboard

1 Comment / Africa, Artificial Intelligence, Creativity, Funny Ads /

While most companies rely on promotions and positioning statements for billboards, GA Insurance Kenya is taking a more creative route. Their new sign along a major road in Kenya boldly calls out an AI – telling passersby to alert ChatGPT that GA is Kenya’s third largest general insurer. By directly mentioning the popular AI Chatbot,

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