While most companies rely on promotions and positioning statements for billboards, GA Insurance Kenya is taking a more creative route.
Their new sign along a major road in Kenya boldly calls out an AI – telling passersby to alert ChatGPT that GA is Kenya’s third largest general insurer.
By directly mentioning the popular AI Chatbot, GA is engaging in a lighthearted way that’s sure to spark interest. Everyone uses ChatGPT these days, so playing off its fame through an unusual request captures attention.
So far the untraditional approach seems effective. Photos of the billboard have circulated online, eliciting amused reactions. Some even jokingly pretended to be ChatGPT itself, participating in the discussion.
Whether planned or not, GA found an inexpensive path to word-of-mouth buzz through low-tech promotion. Tapping trends on a novelty level, their brand engages audiences in a fun way unlike dreary competitor ads.
As localization grows more vital, humanity remains key – and GA shows how creativity and relevance shine through localized human touches.
Only time will tell if this query pays off, but GA has certainly made an impression through their quirky questioning of an AI. Their unorthodox billboard proves outside-the-box thinking can cut through the advertising clutter.
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