Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food…
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The Transsion Holdings Brand Strategy to Conquer Africa
More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more…
The iconic Pepsi Challenge
The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one…
The Pepsi winning strategy in Africa
When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There…
Looks like the World’s most Luxury Brands only use Capital Letters.
The Power of All Caps in Luxury Branding Capital letters play an important role in the branding of some of the world’s most exclusive luxury brands. All caps formatting is often used…
How to Create Brand Messaging That Speaks to Your Audience
Crafting marketing messages is like creating a secret code that tells people all about your business. Imagine you have a secret club, and you want to invite new members. You would create…
Brand Personality: 4 ways to build a unique personality for your business
Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience….
Apple and the iconic think different advertising campaign
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by…
The Story Selling Formula: How to create compelling stories that boost sales.
Tapiwa had always dreamed of owning her own business. She had a passion for baking and had started selling her homemade goods at local markets. However, she soon realized that she was…
The Success Story of Old Spice’s ‘The Man You Could Smell Like’ Campaign
Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: “The…