Learn

What do you want to learn about?

lise-meitner

The Staedtler Highlighters Print Ad: Celebrating Lise Meitner’s Achievements

In the realm of advertising, some campaigns transcend the sole purpose of promoting a product and manage to convey powerful messages that resonate with audiences on a deeper level. The Staedtler Highlighter print advert featuring a group of high achieving scientists, with Lise Meitner prominently highlighted in lime green, is a shining example of such […]

The Staedtler Highlighters Print Ad: Celebrating Lise Meitner’s Achievements Read More »

eskom

Learning from Eskom: When Rebrands Should Take a Backseat

The ongoing controversy surrounding Eskom’s corporate rebranding tender highlights important lessons for marketers, business leaders and entrepreneurs on balancing image and infrastructure. In times of crisis, focusing first on core service delivery before non-essential projects like rebranding is crucial. Eskom is battling severe financial problems, aging infrastructure, and its inability to meet South Africa’s power

Learning from Eskom: When Rebrands Should Take a Backseat Read More »

viral-stanley-cup

Stanley: When Viral Luck Strikes, Swift Action Speaks Louder Than Words

Every company dreams of the kind of viral exposure that could thrust them into the mainstream spotlight overnight. But few could have anticipated the strange twist of fate that brought appliance maker Stanley renewed relevance. It started like any other absurd internet oddity – a video posted to TikTok showing a totalled car that had

Stanley: When Viral Luck Strikes, Swift Action Speaks Louder Than Words Read More »

brand awareness

What is Brand Awareness and Why is it Important?

Are you tired of feeling like your business is flying under the radar while competitors shine in the spotlight? Frustrated that all your hard work isn’t translating to recognition or results? In today’s crowded marketplace, where consumers are bombarded with countless options, building brand awareness has become a critical factor for business success. Brand awareness

What is Brand Awareness and Why is it Important? Read More »

Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad

Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they turned to the Havas agency, and little did they know that their collaboration would birth one of the most iconic advertising campaigns of

Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad Read More »

Luxor Highlighters

The Genius Luxor Highlighter Ad: Find the needle in the haystack.

Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert

The Genius Luxor Highlighter Ad: Find the needle in the haystack. Read More »

Liquid Death

Liquid Death: How to Take a Boring Product and Make People Excited About it.

In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to

Liquid Death: How to Take a Boring Product and Make People Excited About it. Read More »

The Iconic Mastercard “Priceless” Campaign

The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was designed to promote the use of Mastercard as a payment option for consumers. The campaign features the tagline “There are some things money

The Iconic Mastercard “Priceless” Campaign Read More »