In the realm of advertising, some campaigns transcend the sole purpose of promoting a product and manage to convey powerful messages that resonate with audiences on a deeper level. The Staedtler Highlighter…
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Learning from Eskom: When Rebrands Should Take a Backseat
The ongoing controversy surrounding Eskom’s corporate rebranding tender highlights important lessons for marketers, business leaders and entrepreneurs on balancing image and infrastructure. In times of crisis, focusing first on core service delivery…
Stanley: When Viral Luck Strikes, Swift Action Speaks Louder Than Words
Every company dreams of the kind of viral exposure that could thrust them into the mainstream spotlight overnight. But few could have anticipated the strange twist of fate that brought appliance maker…
What is Brand Awareness and Why is it Important?
Are you tired of feeling like your business is flying under the radar while competitors shine in the spotlight? Frustrated that all your hard work isn’t translating to recognition or results? In…
Can You Market Without Social Media?
The siren song of social media marketing is hard to resist for businesses big and small in today’s digital-first world. With countless options across X, Instagram, Facebook, TikTok and more, it seems…
Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad
Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they…
The Genius Luxor Highlighter Ad: Find the needle in the haystack.
Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters…
Liquid Death: How to Take a Boring Product and Make People Excited About it.
In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most…
Can you Capitalise Branding Costs?
For businesses, brand is arguably their most valuable asset. But should they treat branding costs like regular expenses…or as investments that appreciate over time? What is capitalizing branding costs? Capitalizing branding costs…
The Iconic Mastercard “Priceless” Campaign
The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was…