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Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food experience, allowing customers to customize their orders to their liking. This approach to fast food service proved to be a hit with customers […]
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More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more access to mobile phones than electricity and clean drinking water. Of all the mobile phone companies active in Africa right now, only one
The Transsion Holdings Brand Strategy to Conquer Africa Read More »
The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one they preferred. One of the cups contained Pepsi, and the other contained Coca-Cola. The campaign was based on a simple idea – that
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When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There are a few key reasons for Pepsi’s growing success in Africa. Price and Availability First, Pepsi understands that African consumers care more about
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The Power of All Caps in Luxury Branding Capital letters play an important role in the branding of some of the world’s most exclusive luxury brands. All caps formatting is often used to convey a sense of timelessness, prestige, and authority that is desirable for high-end products. The format helps make the brand name stand
Looks like the World’s most Luxury Brands only use Capital Letters. Read More »
Crafting marketing messages is like creating a secret code that tells people all about your business. Imagine you have a secret club, and you want to invite new members. You would create a special code that only people who know about the club can understand. In the same way, when you create marketing messages for
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Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience. The brand’s personality should be authentic, relatable, and consistent across all its interactions with customers, just as a well-developed character is consistent in
Brand Personality: 4 ways to build a unique personality for your business Read More »
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by highlighting the company’s innovative approach to technology and design. The campaign consisted of a series of print ads featuring black-and-white images of famous
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Tapiwa had always dreamed of owning her own business. She had a passion for baking and had started selling her homemade goods at local markets. However, she soon realized that she was not making enough sales to sustain her business. One day, Tapiwa attended a business seminar where the speaker emphasized the importance of storytelling
The Story Selling Formula: How to create compelling stories that boost sales. Read More »
Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: “The Man Your Man Could Smell Like.” The campaign was launched in 2010 and immediately went viral. It featured actor Isaiah Mustafa, who spoke
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