When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There…
Category: Campaigns
Apple and the iconic think different advertising campaign
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by…
The Success Story of Old Spice’s ‘The Man You Could Smell Like’ Campaign
Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: “The…
Share a Coke: How Coca Cola’s Personalized Campaign Created a Global Frenzy
In 2011, Coca-Cola launched a marketing campaign that would go on to become one of the most successful and iconic campaigns in recent history: “Share a Coke.” The campaign involved printing individual names on Coke bottles and cans, allowing customers to find…