Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert […]
The Genius Luxor Highlighter Ad: Find the needle in the haystack. Read More »
The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got a colourful makeover thanks to an innovative advertising campaign by Zimbabwe’s leading insurance company, ZIMNAT. The three steel statues depict shirtless construction workers,
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In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to
Liquid Death: How to Take a Boring Product and Make People Excited About it. Read More »
Ditshego Media’s marketing team has developed an advertising masterpiece with the second installment of their “Do They Know Who You Are?” campaign. After the hugely successful launch of the first ad which garnered widespread viral viewership, the follow-up ad has exceeded all expectations. Within the first day of its release, “Do They Know Who You
Blackwolf’s latest advert for their Sonic Scrubber product is a masterclass in clever and compelling advertising. In just 30 seconds, the advert succinctly showcases the key benefits of the product in a highly creative and memorable fashion. The ad begins by transporting the viewer into a shower scene, where we are introduced to the main
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Ditshego Media’s latest advertisement titled “Do they know who you are ” is an instant hit and a showcase of their creative genius. The ad begins with a man being pulled over by two female traffic officers for a faulty tail light. When questioned, the man keeps asking the officers ‘Don’t you know who I
The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was designed to promote the use of Mastercard as a payment option for consumers. The campaign features the tagline “There are some things money
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Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food experience, allowing customers to customize their orders to their liking. This approach to fast food service proved to be a hit with customers
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More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more access to mobile phones than electricity and clean drinking water. Of all the mobile phone companies active in Africa right now, only one
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The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one they preferred. One of the cups contained Pepsi, and the other contained Coca-Cola. The campaign was based on a simple idea – that
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