Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters…
Category: Campaigns
Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign
The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got…
Liquid Death: How to Take a Boring Product and Make People Excited About it.
In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most…
Ditshego Media’s Creativity Run Continues as Part 2 of “Do They Know Who You Are” is Released.
Ditshego Media’s marketing team has developed an advertising masterpiece with the second installment of their “Do They Know Who You Are?” campaign. After the hugely successful launch of the first ad which…
The Genius Blackwolf Sonic Scrubber Commercial
Blackwolf’s latest advert for their Sonic Scrubber product is a masterclass in clever and compelling advertising. In just 30 seconds, the advert succinctly showcases the key benefits of the product in a…
‘Do They Know Who You Are?’: Ditshego Media’s Brilliant Ad Campaign With an Unexpected Twist
Ditshego Media’s latest advertisement titled “Do they know who you are ” is an instant hit and a showcase of their creative genius. The ad begins with a man being pulled over…
The Iconic Mastercard “Priceless” Campaign
The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was…
The Iconic Burger King “Have it your way” Advertising Campaign
Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food…
The Transsion Holdings Brand Strategy to Conquer Africa
More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more…
The iconic Pepsi Challenge
The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one…