By Melody Korongwe 1664 Blanc is making waves at London Fashion Week (LFW) 2025 with its latest campaign, demonstrating that beer and high fashion can coexist. Through a visually striking and artistically…
Category: Campaigns
Zimnat’s Giant Ribbon-Wrapped House Stuns Harare, Igniting Social Media Frenzy
In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart…
The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss
In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and…
From Court to Culture: Nike’s Advert Celebrates Shooting Prowess with Sabrina Ionescu
In the realm of sports, historic moments often serve as catalysts for inspiration and motivation. Nike, the renowned sports brand, has once again demonstrated its mastery of copywriting by capitalizing on a…
Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?
In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on…
Jah Prayzah and Road Angels Collaboration, an Advertising Masterclass
In today’s crowded marketing landscape, brands are constantly seeking new ways to cut through the noise and get their message in front of target audiences. One particularly effective strategy that has emerged…
Looking back at Macaulay Culkin’s Return as the King of Christmas in the Brilliant Google Home Ad
In the classic 1990 film “Home Alone,” 8-year-old Kevin McCallister finds himself accidentally left behind during his family’s Christmas vacation. Taking matters into his own hands, he ingeniously thwarts two burglars with…
Kenchic’s Ingenious Billboard: A Clever Twist on Breast Cancer Awareness
Kenchic, a leading poultry supplying company in Kenya, has recently made a bold and creative move by commissioning an eye-catching billboard aimed at promoting breast cancer awareness. The advertisement features a graphic…
Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad
Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they…
The Genius Luxor Highlighter Ad: Find the needle in the haystack.
Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters…