ZINARA Tollgate Advertising: A Win-Win Opportunity for Brands and Road Authority

The Zimbabwe National Roads Administration (ZINARA) manages one of the country’s most valuable advertising assets – its extensive network of tollgates. As thousands of motorists pass through gates daily, ZINARA tollgates see massive exposure that can be leveraged by savvy brands.

ZINARA now offers comprehensive advertising packages that place corporate messages directly in front of captive audiences.

Options include banner displays, digital screens, van wrapping, till slip branding, radio spots, and printed collateral.

With mobility on the rise post-lockdown, there is no better time for companies to reconnect with consumers back on the road.

Reaching Motorists with Impact

ZINARA operates a vast network of tollgates across Zimbabwe, making it an ideal platform for businesses to showcase their offerings to a diverse range of motorists. The strategic placement of banner displays at tollgates ensures that drivers and passengers have ample time to view and absorb the advertised content. Consumers usually have 10 seconds to view and process a normal billboard along a highway but with Tollgates they have more than quadriple that time, which means tollgate adverts might actually be more effective than normal billboards. These banners create a powerful visual impact, capturing the attention of motorists as they pass through the toll plazas.

Embracing Modernity with Digital Advertising

To cater to the ever-evolving advertising landscape, ZINARA has introduced digital boards, a digital van, and branded till slips as part of their advertising package. The digital boards offer dynamic and eye-catching advertisements, allowing businesses to convey their message effectively. Additionally, branded till slips provide a lasting impression on motorists, reinforcing brand recall even after their tollgate experience.

Crossing Boundaries with Radio Crossovers

Recognizing the power of audio advertising, ZINARA offers radio crossovers as part of their comprehensive advertising package. By partnering with popular radio stations, businesses can reach motorists not just at the tollgates but also during their commute. These radio spots enable companies to convey their brand message to a captive audience, creating a lasting impact and fostering brand loyalty.

Extending Reach with Fliers and Brochures

To engage motorists directly, ZINARA offers the distribution of fliers and brochures at toll plazas. This tangible form of advertising allows businesses to provide detailed information about their products or services, encouraging motorists to explore their offerings further. Fliers and brochures serve as valuable takeaways, ensuring that the advertised content remains accessible even after motorists have left the tollgate.

A Win-Win Partnership

The introduction of advertising opportunities at ZINARA tollgates not only benefits businesses but also generates a substantial revenue stream for the organization. By leveraging their extensive network and captive audience, ZINARA has tapped into a previously untapped market, providing a valuable advertising platform for corporates. The revenue generated through these advertising initiatives can be reinvested in road maintenance, infrastructure development, and further enhancing the driving experience for motorists.