In a recent survey conducted among Zimbabwean consumers, the question of whether local brand ambassadors or influencers have a significant impact on purchasing decisions was explored. The survey aimed to shed light…
Category: Studies
Are Zimbabweans willing to pay more for sustainable, environmentally friendly or products made from recycled materials?
In a recent survey conducted in Zimbabwe, we sought to gauge the willingness of consumers to pay more than the average price for sustainable, environmentally friendly, or recycled products. With sustainability becoming…
Online Poll Reveals Mixed Reactions to Wicknell Chivhayo’s Antics with the Toyota Aqua
A recent online poll conducted in Zimbabwe aimed to gauge the impact of business tycoon Wicknell Chivhayo’s extravagant gestures involving the Toyota Aqua on the perception of this popular car brand. Chivhayo,…