by Melody Korongwe
Despite significant operational challenges, Tammy’s Classic Foods, a local food company, is forging ahead with ambitious expansion plans.
This comes directly from Ruvimbo Vambe, the company’s founder and CEO, who remains optimistic amidst a tough economic climate.
Registered in 2007, Tammy’s Classic Foods has undergone a remarkable transformation. It began as a small, home-based operation in Waterfalls, producing traditional snacks.
The company formalised its operations in 2013, which marked a pivotal step toward scaling up and semi-automation.
As a result, the company enhanced its product quality and increased its production capacity to meet rising demand.
Tammy’s Classic Foods is a registered SME, supplying a range of popular products including peanut butter, roasted groundnuts, popped maize (maputi), and sesame oil.
Its distribution network extends across Harare, reaching retail shops, schools, and informal traders. This robust presence underscores the company’s ability to navigate and thrive within the local market.
Furthermore, Vambe’s vision for Tammy’s Classic Foods stretches far beyond current operations.
“Our goal is to modernise traditional snacks. We want to see Zimbabwean products on shelves in Botswana, Zambia and beyond,” Vambe shared .
This aspiration highlights a strategic focus on regional market penetration and a desire to elevate Zimbabwean culinary products on an international stage.
Looking ahead, the company aims to construct a solar-powered factory — a move that aligns with sustainable practices and could significantly reduce operational costs.
In addition, Tammy’s Classic Foods plans to expand partnerships with rural farmers, thereby fostering community development and securing a consistent supply chain for its raw materials.
This dual focus on technological advancement and community engagement demonstrates a holistic approach to growth, positioning Tammy’s Classic Foods as a resilient and forward-thinking enterprise in Zimbabwe’s food industry.
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