How To

poultry-farming

Marketing Tips for Poultry Farming: Insights from Mrs. Matimbe and the Community

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By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and expand their customer base.  To gain insights into successful marketing strategies, we spoke with Mrs. Matimbe, a local poultry farmer who has built […]

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brand awareness

What is Brand Awareness and Why is it Important?

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Are you tired of feeling like your business is flying under the radar while competitors shine in the spotlight? Frustrated that all your hard work isn’t translating to recognition or results? In today’s crowded marketplace, where consumers are bombarded with countless options, building brand awareness has become a critical factor for business success. Brand awareness

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Brand Personality

Brand Personality: 4 ways to build a unique personality for your business

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Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience. The brand’s personality should be authentic, relatable, and consistent across all its interactions with customers, just as a well-developed character is consistent in

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story selling

The Story Selling Formula: How to create compelling stories that boost sales.   

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Tapiwa had always dreamed of owning her own business. She had a passion for baking and had started selling her homemade goods at local markets. However, she soon realized that she was not making enough sales to sustain her business. One day, Tapiwa attended a business seminar where the speaker emphasized the importance of storytelling

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Brand Positioning

Positioning for Success: How to Develop a Strong Brand Positioning Strategy

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In the world of marketing, brand positioning is like the foundation of a house. Just like a strong foundation is essential for a sturdy and reliable home, a well-defined brand position is crucial for building a successful business. Brand positioning is the process of establishing a unique and differentiated space for your brand in the

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brand strategy

Brand Strategy 101: What is brand strategy?

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A brand strategy is a long-term plan that outlines how a company will build, develop, and communicate its brand to its target audience. It involves creating a unique identity for the brand that sets it apart from its competitors and resonates with its customers. A brand strategy typically includes elements such as brand positioning, brand messaging, visual identity, brand voice,

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brand equity

The Power of Brand Equity: How Strong Brands Drive Business Success

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Brand equity is the value that a brand adds to a product or service beyond its functional benefits. It is the intangible asset that a brand creates through its reputation, associations, and emotional connections with consumers. Brand equity is a measure of how much consumers are willing to pay for a product or service simply because of its association with

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