By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and…
Category: How To
What is Brand Awareness and Why is it Important?
Are you tired of feeling like your business is flying under the radar while competitors shine in the spotlight? Frustrated that all your hard work isn’t translating to recognition or results? In…
Can You Market Without Social Media?
The siren song of social media marketing is hard to resist for businesses big and small in today’s digital-first world. With countless options across X, Instagram, Facebook, TikTok and more, it seems…
Can you Capitalise Branding Costs?
For businesses, brand is arguably their most valuable asset. But should they treat branding costs like regular expenses…or as investments that appreciate over time? What is capitalizing branding costs? Capitalizing branding costs…
How to Create Brand Messaging That Speaks to Your Audience
Crafting marketing messages is like creating a secret code that tells people all about your business. Imagine you have a secret club, and you want to invite new members. You would create…
Brand Personality: 4 ways to build a unique personality for your business
Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience….
The Story Selling Formula: How to create compelling stories that boost sales.
Tapiwa had always dreamed of owning her own business. She had a passion for baking and had started selling her homemade goods at local markets. However, she soon realized that she was…
Positioning for Success: How to Develop a Strong Brand Positioning Strategy
In the world of marketing, brand positioning is like the foundation of a house. Just like a strong foundation is essential for a sturdy and reliable home, a well-defined brand position is…
Brand Strategy 101: What is brand strategy?
A brand strategy is a long-term plan that outlines how a company will build, develop, and communicate its brand to its target audience. It involves creating a unique identity for the brand…
The Power of Brand Equity: How Strong Brands Drive Business Success
Brand equity is the value that a brand adds to a product or service beyond its functional benefits. It is the intangible asset that a brand creates through its reputation, associations, and emotional connections with consumers….