Case Studies

ok-grand-challenge

The Phenomenal Success of the OK Grand Challenge Promotion

Leave a Comment / Case Studies, Learn, News, Zimbabwe /

For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits through incentivizing everyday acts of normalcy – like shopping, encouraging stakeholders to participate and celebrate together – even amid national crises. The OK […]

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coca cola

Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad

Leave a Comment / America, Case Studies, Learn, News, Print Ads /

Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide. Consisting of a single peculiar image, the ad mystified audiences as it plays with expectations through whimsical storytelling. Rather than plainly promote its

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cowrywise

Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?

Leave a Comment / Africa, Billboards, Campaigns, Case Studies, News /

In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on social media platform X (formerly known as Twitter) with their minimalist billboard campaign. The billboard featured only the words “cowrywise.com” in bold, without

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Kanye-West-Yeezy

Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales

1 Comment / America, Case Studies, Learn, News, Video Commercials /

Hip hop legend and fashion mogul Kanye West took an unconventional approach to Super Bowl advertising this year that seemed to defy conventional wisdom. Instead of spending millions on producing an actual commercial, West secured a $7 million spot during the 2024 Super Bowl broadcast but filled the time by subverting expectations, keeping his ad

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range-rover

Range Rover: How a Sub-brand Outshone its Parent Brand

Leave a Comment / Case Studies, News, UK /

From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest on past achievements, the Range Rover kept evolving to fulfill changing customer desires. Each new generation built on the last with enhanced refinement,

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snoop-dogg-solo-stove

Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales

1 Comment / America, Case Studies, News /

Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social media presence, they crafted an elaborate viral story about the musician “giving up smoke” in favor of Solo Stove’s smokeless fire pits. While

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tesla-cybertruck

The Tesla Cybertruck, why it pays to have a unique product

Leave a Comment / America, Case Studies, Learn, News /

In today’s saturated markets, it can be difficult for new products to stand out from the crowd and grab consumers’ attention. With so many similar offerings from various brands, it is becoming increasingly important for companies to introduce truly unique products that break the mold. Having a unique product simplifies the marketing process and gives

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lise-meitner

The Staedtler Highlighters Print Ad: Celebrating Lise Meitner’s Achievements

Leave a Comment / Case Studies, Europe, Learn, News, Print Ads /

In the realm of advertising, some campaigns transcend the sole purpose of promoting a product and manage to convey powerful messages that resonate with audiences on a deeper level. The Staedtler Highlighter print advert featuring a group of high achieving scientists, with Lise Meitner prominently highlighted in lime green, is a shining example of such

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Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad

Leave a Comment / America, Campaigns, Case Studies, Video Commercials /

Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they turned to the Havas agency, and little did they know that their collaboration would birth one of the most iconic advertising campaigns of

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Luxor Highlighters

The Genius Luxor Highlighter Ad: Find the needle in the haystack.

Leave a Comment / Asia, Campaigns, Case Studies, Creativity, Print Ads /

Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert

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