For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits…
Category: Case Studies
Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad
Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide….
Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?
In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on…
Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales
Hip hop legend and fashion mogul Kanye West took an unconventional approach to Super Bowl advertising this year that seemed to defy conventional wisdom. Instead of spending millions on producing an actual…
Range Rover: How a Sub-brand Outshone its Parent Brand
From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest…
Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales
Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social…
The Tesla Cybertruck, why it pays to have a unique product
In today’s saturated markets, it can be difficult for new products to stand out from the crowd and grab consumers’ attention. With so many similar offerings from various brands, it is becoming…
The Staedtler Highlighters Print Ad: Celebrating Lise Meitner’s Achievements
In the realm of advertising, some campaigns transcend the sole purpose of promoting a product and manage to convey powerful messages that resonate with audiences on a deeper level. The Staedtler Highlighter…
Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad
Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they…
The Genius Luxor Highlighter Ad: Find the needle in the haystack.
Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters…