Fanta, the beloved soda brand, has recently undergone a remarkable rebranding, following in the footsteps of Pepsi.
With a fresh and vibrant new global brand identity, Fanta is set to captivate consumers with its updated look and exciting changes.
This revamped design, a collaboration between Coca-Cola’s design team and creative agency Jones Knowles Ritchie (jkr), exudes joy, fun, and a sense of playfulness that is sure to put a smile on everyone’s face.
The focal point of Fanta’s rejuvenated appearance is its bright and captivating color palette. Inspired by the diverse flavors found around the world, the brand’s new logo and accompanying illustrations feature lively shades of orange, lime green, blue, and pink.
These vibrant colors represent the adventure of taste that awaits consumers when they indulge in a bottle of Fanta.
Additionally, the graphics incorporated into the design, such as diamonds and lightning bolts, provide a glimpse into the exhilarating and flavor-filled experience that Fanta promises.
One of the most significant changes in this iconic logo is the shift from an orange background to a predominantly blue one.
This alteration showcases Fanta’s determination to remain exciting and vibrant, even with a single dominant color.
Another noteworthy modification is the elimination of the leaf that was previously an integral part of the logo’s original design. By shedding this element, Fanta symbolizes its readiness to embrace the future, explore new flavors beyond the classic orange, and ensure its long-term relevance.
The revamped Fanta brand identity boldly asserts that it refuses to be confined to the past, both in terms of flavor and design.
Instead, it embraces a modernized logo that encapsulates the brand’s essence and spirit. Fanta’s revitalized look serves as a statement of its forward-thinking approach and its dedication to staying ahead of the curve.
With this rebranding effort, Fanta aims to demonstrate its commitment to evolution and innovation. By adopting a fresh and contemporary image, Fanta declares its readiness to embrace whatever the future holds.
The brand’s modernized logo captures the essence of Fanta’s adventurous nature and sets the stage for exciting developments to come.
Fanta’s recent makeover presents consumers with a revitalized and captivating brand identity. With its vibrant color palette, updated logo, and playful graphics, Fanta showcases its determination to remain at the forefront of the soda industry. By embracing change and embracing new flavors, Fanta proves that it is ready to embark on a thrilling journey of taste and design.
Source: Creative Bloq
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