by Melody Korongwe
Since its inception, Bolt has grown to become a household name in over 600 cities globally, with 200 million people using its services daily.
But in 2025, the company has taken its biggest leap yet with a total brand refresh, marking the most significant update since 2019.
This transformation isn’t just about aesthetics; it’s a reflection of how Bolt continues to evolve in line with its mission to make cities more people-friendly and sustainable.
Bolt’s mission to reduce traffic and pollution by providing accessible, sustainable transportation alternatives remains unchanged.
The company has steadily expanded, with 4.5 million partners relying on Bolt for their livelihoods. But while the business and its user base grew, the branding hadn’t kept pace.
The company’s visual identity, which had been consistent for years, needed an upgrade to support its rapid global expansion and the diverse needs of its millions of users.
The goal of the redesign was to create a visual identity that not only stays true to Bolt’s mission but can also scale globally and improve user experience across all touchpoints, whether in-app or on physical platforms.
Unlike many companies that rely on high-cost agencies, Bolt’s in-house creative team led the charge for the redesign, focusing on practicality and cost-effectiveness while delivering a fresh, modern look.
Bolt’s new green color is now consistent across all its products, from cars and scooters to its apps and website. This cohesive color ensures better visibility and accessibility, a necessity in Bolt’s mission to provide shared mobility solutions for everyone.
Additionally, a darker shade of green has been introduced for greater contrast in digital communications, ensuring ease of use for all users.
Bolt has upgraded its font from Euclid to Inter, an open-source, Google-backed typeface that supports over 990 languages.
Inter’s technical and versatile design ensures consistency across various languages, allowing the company to scale and communicate clearly in over 600 cities worldwide.
The company has moved away from the dated 2D Corporate Memphis style to adopt 3D illustrations. These new, animated designs add dimension and movement, making interactions with the app more engaging and fun. With over 400 new illustrations, Bolt has embraced creativity, adding a fresh sense of playfulness to its brand.
Bolt’s in-app sounds are now harmonized with the urban soundscape. The company analyzed the musical key of a typical city, F♯7, to create “Qui,” a modern, optimistic family of sounds. This sound palette, inspired by everyday city noises like birdsong and car horns, enhances the user experience, making interactions more pleasant and immersive.
With operations expanding into diverse global markets, Bolt needed a design system that could adapt to varying legislative requirements and communication formats.
The new flexible grid system allows Bolt to create clean, consistent designs that scale globally while maintaining a seamless user experience across languages and formats.
Bolt now boasts an extensive library of custom imagery that adds an authentic touch to its brand. Each photo tells a unique story, offering a fresh and distinctive look that aligns with the company’s mission of making mobility more accessible.
Bolt’s multiple products—Bolt ride-hailing, Bolt Food, and Bolt Micromobility—are now united under a single, cohesive visual identity. The green palette is consistent across all apps, ensuring a more streamlined experience for users who switch between services regularly. This consistency bridges the gap between different Bolt offerings and creates a unified brand experience.
As with any major rebranding effort, Bolt’s new look has garnered a range of responses from its users and the broader public. Social media has been buzzing with opinions, with some celebrating the new direction and others offering constructive criticism.
Many Bolt users are praising the brand for its fresh and modern feel. The new 3D illustrations have garnered particular attention, with one Twitter user writing,
“Loving the new 3D designs! It really makes using the app feel more interactive and fun”.
Others have commented on the improved accessibility, with Instagram users sharing that the new contrast in the green color makes reading easier on the app.
Several users have highlighted how the redesign aligns with Bolt’s environmental focus. “It’s great to see a company like Bolt invest in their design to reflect their commitment to sustainability,” one user tweeted.
“The new look feels fresh, but still true to the eco-friendly values that have always been part of the brand,”he added.
Not all feedback has been entirely positive, however. Some users have expressed nostalgia for the old, simpler branding.
“I miss the old logo—it felt more minimal and straightforward,” one Twitter user posted.
Despite some mixed reactions, the overall consensus on social media seems to be one of optimism, with many eager to see how the new design improves the user experience.
Bolt’s commitment to staying true to its mission while evolving its identity is certainly resonating with a large portion of the community.
As Bolt continues to scale, this new visual identity will no doubt help the company connect with even more customers, ensuring that it remains at the forefront of the shared mobility movement for years to come.
Melody Korongwe is a driven and ambitious journalist with a strong passion for storytelling. Holding a Bachelor’s Degree in Journalism, Media, and Broadcasting from the University of Zimbabwe, she possesses a solid foundation in newswriting and media principles. With a keen interest in contributing to the media industry, Melody is dedicated to leveraging her writing skills to produce high-quality content. She can be reached at melodykorongwe4@gmail.com or +263 786 640 520
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