The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was…
Category: Ad Formats
The New Jokic Nike Commercial: The story of Nikola and The Fame He Never Asked For
The final buzzer sounded, confetti rained from the rafters, and Champagne sprayed through the locker room. Yet Jokic showed no exuberance, no overjoyed release of tension. He simply sat down on the…
The Iconic Burger King “Have it your way” Advertising Campaign
Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food…
Blizzard’s Diablo IV Genius Marketing during The New York Wild Fires
Blizzard Entertainment’s marketing strategy for their upcoming Diablo IV game demonstrates pure brilliance and savvy creativity. As wildfires rage in New York City during a record hot summer with smoke obscuring the…
Coca Cola uses Stable Diffusion AI to create ‘masterpiece’ AD
Coca-Cola has always been a brand that celebrates art and creativity. In their latest ad campaign, called “Masterpiece,” they take this to the next level by using artificial intelligence (AI) to create…
Apple and the iconic think different advertising campaign
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by…
The Success Story of Old Spice’s ‘The Man You Could Smell Like’ Campaign
Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: “The…
Share a Coke: How Coca Cola’s Personalized Campaign Created a Global Frenzy
In 2011, Coca-Cola launched a marketing campaign that would go on to become one of the most successful and iconic campaigns in recent history: “Share a Coke.” The campaign involved printing individual names on Coke bottles and cans, allowing customers to find…