In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart…
Category: Experiential Ads
Econet Lights Up the Sky in Epic Drone Dance Party
Econet Wireless lit up the skies over Zimbabwe with a dazzling drone light show that ushered in their 25th anniversary in pioneering style. The high-tech performance featured over 100 drones swarming and…
Change Your Name to Subway and Get a Free Sandwich
Sandwich chain Subway is taking marketing gimmicks to the next level with a wacky contest that promises free subs for life to someone who legally changes their first name to “Subway.” The…
Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign
The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got…
Share a Coke: How Coca Cola’s Personalized Campaign Created a Global Frenzy
In 2011, Coca-Cola launched a marketing campaign that would go on to become one of the most successful and iconic campaigns in recent history: “Share a Coke.” The campaign involved printing individual names on Coke bottles and cans, allowing customers to find…