With creativity and innovation at its core, ZIMNAT has once again shown it is an advertising force to be reckoned with. The insurance giant has walked away with the award for The Insurance Company with The Most Innovative Advertising Strategies in the Zimbabwe Independent 2023 Insurance Survey.
The judges could not ignore ZIMNAT’s recent guerrilla marketing campaign that brought to life some of Harare’s famous steel statues. In a stroke of genius, the company dressed the metallic figures in shirts to keep them warm during the chilly spell. While giving the CBD attractions some style, the act showcased ZIMNAT’s philanthropic and humane spirit in a fun, unconventional way.
ZIMNAT has made an art form out of- non-traditional, disruptive advertising. In 2019, they blew minds with a creative advertisement featuring a 3D wrecked car and shipping container displayed on an enormous billboard. The stunt captured the public imagination and created significant buzz for the brand.
Advertising that breaks the mold and thinks outside the box is most effective at engaging audiences in today’s attention-economy. ZIMNAT’s campaigns demonstrate they understand this fundamental truth, helping the company cut through the marketing clutter and resonate with customers on an emotional level.
This year’s Insurance Survey celebrates excellence that propels Zimbabwe’s insurance sector forward towards Vision 2030. The judges were unanimous in their decision that ZIMNAT’s one-of-a-kind adverts exemplify the innovative, forward-thinking spirit needed to achieve the industry’s lofty goals.
ZIMNAT’s chief marketing executive can pop open the bubbly with pride, knowing the award is a testament to the creative forces at work in their advertising division. While many brands are content playing it safe, ZIMNAT has courageously pursued truly differentiating yet meaningful marketing strategies that align perfectly with their unique brand personality. An insurance company not afraid to take risks – on the balance sheet or in the world of advertising ideas – ZIMNAT serves as an inspiration for what unconventional thinking can accomplish.
Buckle up, Harare – ZIMNAT is just getting warmed up.
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