Global creative marketplace Envato has unveiled a refreshed brand identity as it enters its next phase of growth. The rebrand focuses on capturing Envato’s spirit of energy and passion for empowering creators worldwide.
The new visual identity features a dynamic ‘Creative Spark’ logo symbolizing the dynamism and talent within Envato’s community. A brighter color palette brings vibrancy that aligns with Envato’s goal of igniting creativity. The rebrand was a collaborative effort between Envato’s in-house team and platform contributors to truly represent the perspectives of its members.
“This rebrand signifies our commitment to supporting creatives as their creative destination,” says Envato CEO Hichame Assi. “The bold, vibrant look reflects Envato’s evolution as we continue inspiring communities to make their mark.”
Envato Chief Marketing Officer Noelle Kim says the rebrand aims to capture the feeling they hope to evoke in members – a sense of energy and drive to do things differently. Platform contributors Milos Mitrovic designed the new logo concept while K. Sparks developed the sonic branding.
Along with the visual identity refresh, Envato launched a redesigned website built for a cohesive creative experience. The modernized interface and navigation enhance usability and help members easily spark ideas to finding assets.
The rebrand coincides with Envato’s recent acquisition by Shutterstock, marking an important phase of continued growth. As part of a leading global creative platform, Envato is well-positioned to strengthen its creative subscription product and reach wider audiences.
For over 15 years, Envato has cultivated a global community of over 1.5 million creative professionals. The new brand identity represents Envato’s commitment to further inspiring and empowering creatives worldwide through an optimized creative journey and resources. This rebrand kicks off an exciting new chapter as Envato advances as the premier destination for digital creatives.
Source: Envato Website
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