After years of middling results, the New York Jets are soaring once again – but this time off the field with a branding makeover that taps into the franchise’s golden age. With a revved-up logo, uniforms, and design aesthetic pulling straight from the 1980s, the Jets are banking that a dose of nostalgia will fuel […]
The New York Jets Rebrand, refresh logo Read More »
On the 15th and 16th of March 2024, the Zimbabwe’s events industry witnessed a momentous occasion at The Venue in Avondale. The Zimbabwe Events Professionals Expo (Zepex) brought together renowned speakers, industry leaders, and aspiring events professionals for two days of insightful discussions, networking, and skill-building. Day one kicked off with insightful presentations from leading
Zepex 2024: Key Takeaways from Zimbabwe’s Premier Events Expo Read More »
In a recent survey conducted among Zimbabwean consumers, the question of whether local brand ambassadors or influencers have a significant impact on purchasing decisions was explored. The survey aimed to shed light on the extent to which these influential figures sway consumer choices in the Zimbabwean market. The survey question, “Have you ever been influenced
Filled with tired cookie-cutter packaging by brands selling “vegan” substitutes – the plant-based food aisle has seen its share of stereotypes. But one brand is bucking conventions with a rebrand designed to bring people together rather than separate them. Meet La Vie Foods, whose mission “to celebrate life, the thing we all share” served as
La Vie Foods Rebrands, revolutionizes the Vegan packaging game Read More »
For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits through incentivizing everyday acts of normalcy – like shopping, encouraging stakeholders to participate and celebrate together – even amid national crises. The OK
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Have you had a moment of inspiration that could change the world, but don’t know how to make it a reality? An idea that seems too ambitious or unfamiliar but holds tremendous promise? If so, Falling Walls Lab Zimbabwe 2024 may be your chance to break through barriers with a visionary solution. The international ideas
Applications Have Opened for The Falling Walls Lab 2024 Pitch Competition in Zimbabwe Read More »
In a recent survey conducted in Zimbabwe, we sought to gauge the willingness of consumers to pay more than the average price for sustainable, environmentally friendly, or recycled products. With sustainability becoming an increasingly important global concern, understanding consumer attitudes and preferences is crucial for businesses aiming to cater to this growing demand. The survey
Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide. Consisting of a single peculiar image, the ad mystified audiences as it plays with expectations through whimsical storytelling. Rather than plainly promote its
Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad Read More »
Online graphic design platform Canva announced on Tuesday that it had acquired Affinity, a maker of creative software for professionals. The acquisition adds more advanced tools to Canva’s existing offerings and positions it to compete more directly with industry leader Adobe. While financial terms were not disclosed, Cliff Obrecht, Canva’s co-founder and COO, told Bloomberg
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A recent online poll conducted in Zimbabwe aimed to gauge the impact of business tycoon Wicknell Chivhayo’s extravagant gestures involving the Toyota Aqua on the perception of this popular car brand. Chivhayo, known for his flamboyant lifestyle, took to social media to gift local musicians, including members of his Apostolic church sect, with Toyota Aqua
Online Poll Reveals Mixed Reactions to Wicknell Chivhayo’s Antics with the Toyota Aqua Read More »