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messi-mas+

Messi Launches New Energy drink “Mas+” with flavours such as Orange D’or

Argentine football superstar Lionel Messi has added another string to his bow by launching his own energy drink company called Mas+. The new drink was unveiled on June 4th, 2024 alongside several flavours including Miami Punch and Orange d’Or. However, fans were quick to notice striking similarities between Mas+ and the popular energy drink Prime, […]

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k pop

An Exciting Celebration of Korean Culture in Zimbabwe, the 2024 K Pop Festival

On Wednesday the 22nd May, The Venue in Avondale played host to an electrifying celebration of Korean culture. The recent K-Pop festival brought together music lovers from across Harare for an unforgettable evening showcasing the best of K-Pop.  As excited fans arrived at the venue, they were immersed in the vibrant atmosphere. Colourful booths lined

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anthony-edwards

Anthony Edwards “Antman” responds to Carmelo and Cam’ron in Brilliant New Adidas Ad

In the world of sports marketing, timing and relevance are everything. Adidas has hit a slam dunk with their latest advertisement featuring Minnesota Timberwolves’ rising star, Anthony “Antman” Edwards. The ad is a clever and timely response to recent comments made by NBA veteran Carmelo Anthony and podcaster Cam’ron, following Edwards’ performance against Kevin Durant’s

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firebase-new-logo

Firebase rebrands, Unveils Bold New Logo with Enhanced Design Elements

In a bold move that underscores its commitment to innovation and reliability, firebase has unveiled a striking new logo that blends modern aesthetics with a sense of stability. This refreshed visual identity not only captures the essence of the platform’s dynamic spirit but also signals a renewed dedication to being a trusted partner in the

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spotify

Spotify Introduces a New Custom Typeface: Spotify Mix

Spotify, the prominent music streaming service, has unveiled a new custom typeface named Spotify Mix, designed to enhance the platform’s visual dynamism. This innovative typeface, a fusion of various font styles, line weights, and unique details, marks a significant shift in Spotify’s branding strategy. The development of Spotify Mix was a collaborative effort with Berlin-based

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samsung-uncrash-advert

Samsung’s Bold Swipe at Apple in New Advert: Creativity Uncrushed

The tech giant wars have always been a spectacle to witness, with each company striving to outdo the other not just in innovation but also in their marketing strategies. Recently, Samsung seized an opportunity to take a jibe at Apple with a new advert that has stirred quite the conversation in the tech community. Background:

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switch-energy-drink

Switch Energy Drink’s brilliant, “Make the right Switch” Advert

Have you ever witnessed the mundane, tedious bureaucracy of a typical government office and wished you could inject a jolt of energy and motivation into the languid bureaucrats within? Lazy workers sleeping at their desks while critical tasks go undone, a never-ending mopping of the same grimy floors, and not a single person acting with

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2024-kpop-festival-zimbabwe

Get ready for the 2024 K-Pop Festival: ‘Show me your K’

The countdown begins, and the stage is set for an electrifying extravaganza that will ignite the hearts and souls of music enthusiasts and cultural aficionados alike. On the 22nd of May, The Republic of Korea and Zimbabwe will commemorate their 30-year diplomatic anniversary at the highly anticipated “Show Me Your K,” K-Pop festival. Entrance is

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new-ho-king

The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss

In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and grow customer bases. However, one little-known Toronto restaurant recently showed that even an offhand mention from a celebrity can provide an incredible, unforeseen

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manischewitz-rebrand

Manischewitz rebrands, revamps brand identity

Manischewitz, a 136-year-old company renowned for its products in American Jewish households, has undergone a significant rebranding effort that introduces a fresh approach to its offerings. The company, owned by Kayco, embarked on this transformation to revitalize its lineup and expand its reach beyond Passover. The rebranding encompasses a range of changes, including new products,

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