America

RSG Telecom, formerly known as Rigstar Industrial Telecom, has announced its rebranding under the current ownership, signifying a significant milestone in the company’s evolution. The decision to change the name reflects RSG Telecom’s commitment to expanding its services and offering innovative solutions to its clients in the industrial and commercial sectors. While maintaining its reputation

Matchbox, formerly known as Matchbox Virtual Media, has undergone a rebranding fueled by new innovations and the realization that a digital-first mindset can be applied to various endeavors beyond virtual meetings. Recognizing the growing demand among associations to expand the use of virtual experiences for membership engagement and revenue generation, Matchbox conducted research and developed

In a bold move to drive franchise growth and better reflect its evolution into a platform company, Atlanta-based Focus Brands has undergone a complete rebranding and emerged as GoTo Foods. Over the past four years, this franchise group has been diligently pursuing business synergies, operational efficiencies, and enhanced profitability for its expansive network of over

Jimmy Donaldson, popularly known as MrBeast, has made significant changes to his Feastables chocolate bar brand, following a recent copyright dispute surrounding the ‘Deez Nutz’ branding. In January 2022, MrBeast introduced the Feastables brand, introducing a range of chocolate bars that quickly gained immense popularity, eventually making their way onto the shelves of nearly every

Popular plant-based fast-food chain Neat Burger is undergoing a rebranding effort and will now be known as simply “Neat”. This move is part of a significant campaign aimed at revamping the brand and expanding its menu options beyond burgers and fries. The co-founder of Neat Burger, renowned Formula One star Lewis Hamilton, intends to introduce

The entertainment marketing industry is evolving rapidly. One of its leading membership organizations, Promax, is undergoing a major rebranding and expansion to reflect these changes. After almost 70 years serving the TV and music industries, Promax is transforming into the Global Entertainment Marketing Academy of Arts & Sciences (GEMMA). This transformation aims to position the

Customer service and engagement are crucially important aspects of any business. With the rise of artificial intelligence, new technologies have emerged that use advanced data analytics and machine learning to uncover insights within customer conversations and interactions. Pathlight, a startup focusing on customer engagement, has recently undergone a rebranding as Echo AI. Alongside this rebranding,