America

Statement Strategies, a Canadian-based public relations firm specializing in entertainment and technology, recently announced its rebranding to Statement Worldwide. This strategic move marks the company’s expansion and the introduction of two new divisions: consumer products and media technology. With this transformation, Statement Worldwide aims to push boundaries in global media consumption and consumer engagement. Under

Rebranding is no easy task, but occasionally an artist comes along who manages to not only successfully reimagine their public image but utterly transform their career through the power of a name change. Rapper 2 Chainz is the sterling example of how impactful and career-reviving a rebrand can be. Once rising through the mid-2000s underground

MAPS Public Benefit Corporation (PBC) has recently made significant developments, including a $100 million Series A funding round, a rebrand and a change in their name to Lykos Therapeutics. Lykos, which means “wolf” in Greek, was chosen as the new name, symbolizing qualities such as bravery, courage, loyalty, and intelligence that resonate with the company’s

Paramount Global has announced a significant rebranding effort for its premium standalone TV channel, Showtime. Starting from January 8, 2024, Showtime will be transformed into Paramount+. This move represents a consolidation of the separate Paramount+ and Showtime streaming apps into one comprehensive platform. Subscribers will now enjoy access to a wide range of original content

Media Partners, has undergone a rebranding process and is now known as Atana. The company also successfully secured $6 million in new funding. Headquartered in Bellevue, Washington, Atana has gained recognition for its workplace training content, particularly in the areas of diversity and inclusion, sexual harassment, bias, and workplace violence. The company has unveiled a