As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to shift and the ever-crowded playing field demands constant evolution. It’s maddening, to say the least, trying to both appease the gods of metrics […]
Why I think good product is king as a marketer Read More »
Manischewitz, a 136-year-old company renowned for its products in American Jewish households, has undergone a significant rebranding effort that introduces a fresh approach to its offerings. The company, owned by Kayco, embarked on this transformation to revitalize its lineup and expand its reach beyond Passover. The rebranding encompasses a range of changes, including new products,
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After years of middling results, the New York Jets are soaring once again – but this time off the field with a branding makeover that taps into the franchise’s golden age. With a revved-up logo, uniforms, and design aesthetic pulling straight from the 1980s, the Jets are banking that a dose of nostalgia will fuel
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On the 15th and 16th of March 2024, the Zimbabwe’s events industry witnessed a momentous occasion at The Venue in Avondale. The Zimbabwe Events Professionals Expo (Zepex) brought together renowned speakers, industry leaders, and aspiring events professionals for two days of insightful discussions, networking, and skill-building. Day one kicked off with insightful presentations from leading
Zepex 2024: Key Takeaways from Zimbabwe’s Premier Events Expo Read More »
In a recent survey conducted among Zimbabwean consumers, the question of whether local brand ambassadors or influencers have a significant impact on purchasing decisions was explored. The survey aimed to shed light on the extent to which these influential figures sway consumer choices in the Zimbabwean market. The survey question, “Have you ever been influenced
Filled with tired cookie-cutter packaging by brands selling “vegan” substitutes – the plant-based food aisle has seen its share of stereotypes. But one brand is bucking conventions with a rebrand designed to bring people together rather than separate them. Meet La Vie Foods, whose mission “to celebrate life, the thing we all share” served as
La Vie Foods Rebrands, revolutionizes the Vegan packaging game Read More »
For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits through incentivizing everyday acts of normalcy – like shopping, encouraging stakeholders to participate and celebrate together – even amid national crises. The OK
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Have you had a moment of inspiration that could change the world, but don’t know how to make it a reality? An idea that seems too ambitious or unfamiliar but holds tremendous promise? If so, Falling Walls Lab Zimbabwe 2024 may be your chance to break through barriers with a visionary solution. The international ideas
Applications Have Opened for The Falling Walls Lab 2024 Pitch Competition in Zimbabwe Read More »
In a recent survey conducted in Zimbabwe, we sought to gauge the willingness of consumers to pay more than the average price for sustainable, environmentally friendly, or recycled products. With sustainability becoming an increasingly important global concern, understanding consumer attitudes and preferences is crucial for businesses aiming to cater to this growing demand. The survey
Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide. Consisting of a single peculiar image, the ad mystified audiences as it plays with expectations through whimsical storytelling. Rather than plainly promote its
Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad Read More »