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Mulemwa Moongwa

Shaping the Future of the MICE Industry: Mulemwa Moongwa’s Keynote at ZEPEX

Leave a Comment / News, Zimbabwe /

The Zimbabwe Events Professionals Expo (ZEPEX), set to take place from 15-16 March 2024, promises to be a groundbreaking event in the realm of event planning and management. Among the distinguished speakers, Mulemwa Moongwa, the Vice Chairperson of The Council of Events Professionals Africa, will take center stage as the keynote speaker. With her extensive […]

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zepex

Zimbabwe Events Professionals Expo (ZEPEX) set to be biggest gathering of event experts

1 Comment / News, Zimbabwe /

The inaugural Zimbabwe Events Professionals Expo (ZEPEX) taking place from 15-16 March 2024 is shaping up to be the biggest gathering of events professionals and enthusiasts in the country. Organised by the Institute of Events Professionals in Zimbabwe (IEPZ), ZEPEX will bring together individuals, corporates, students and representatives from across the entire events ecosystem for

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gotofoods

Focus Brands rebrands, changes name to GoTo Foods

Leave a Comment / America, News, Rebrands /

In a bold move to drive franchise growth and better reflect its evolution into a platform company, Atlanta-based Focus Brands has undergone a complete rebranding and emerged as GoTo Foods. Over the past four years, this franchise group has been diligently pursuing business synergies, operational efficiencies, and enhanced profitability for its expansive network of over

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spirax

Spirax Sarco Engineering rebrands, changes name to Spirax Group

1 Comment / News, Rebrands, UK /

Spirax-Sarco Engineering plc (LON:SPX) has just unveiled an exciting transformation – it will now be known as the Spirax Group. This rebranding decision marks a significant milestone in the company’s journey, signifying its evolution into a robust and dynamic group comprising three distinct and synergistic businesses: Under the unified banner of Spirax Group, these leading

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Stephen Curry and Sabrina Ionescu

From Court to Culture: Nike’s Advert Celebrates Shooting Prowess with Sabrina Ionescu

1 Comment / America, Campaigns, News, Online Ads /

In the realm of sports, historic moments often serve as catalysts for inspiration and motivation. Nike, the renowned sports brand, has once again demonstrated its mastery of copywriting by capitalizing on a significant sporting event to create an impactful advertisement. Following Sabrina Ionescu’s impressive performance during the NBA vs. WNBA 3-point contest at the NBA

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cowrywise

Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?

Leave a Comment / Africa, Billboards, Campaigns, Case Studies, News /

In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on social media platform X (formerly known as Twitter) with their minimalist billboard campaign. The billboard featured only the words “cowrywise.com” in bold, without

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mr_beast_feastables_rebrand

Mr Beast rebrands Feastables introduces New Packaging

1 Comment / America, News, Rebrands /

Jimmy Donaldson, popularly known as MrBeast, has made significant changes to his Feastables chocolate bar brand, following a recent copyright dispute surrounding the ‘Deez Nutz’ branding. In January 2022, MrBeast introduced the Feastables brand, introducing a range of chocolate bars that quickly gained immense popularity, eventually making their way onto the shelves of nearly every

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Kanye-West-Yeezy

Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales

1 Comment / America, Case Studies, Learn, News, Video Commercials /

Hip hop legend and fashion mogul Kanye West took an unconventional approach to Super Bowl advertising this year that seemed to defy conventional wisdom. Instead of spending millions on producing an actual commercial, West secured a $7 million spot during the 2024 Super Bowl broadcast but filled the time by subverting expectations, keeping his ad

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exide-valentines-advert

Buy your Loved one an Exide Battery for Valentine’s and avoid Emotional Jump-starts

Leave a Comment / Creativity, Funny Ads, News, Online Ads, Zimbabwe /

Advertisers continuously seek fresh ways to capture consumer attention in today’s cluttered media landscape. With competition fierce and messages vying for limited brain space, brands understand the need for creativity, relevance and unexpected perspectives. One company that took an unconventional approach in their Valentine’s Day marketing was Exide Batteries Zimbabwe. Typically brands promote flowers, chocolates

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