The tech giant wars have always been a spectacle to witness, with each company striving to outdo the other not just in innovation but also in their marketing strategies. Recently, Samsung seized an opportunity to take a jibe at Apple with a new advert that has stirred quite the conversation in the tech community. Background: […]
Samsung’s Bold Swipe at Apple in New Advert: Creativity Uncrushed Read More »
Fast food ads typically stick to formulaic formats – colorful menus, smiling customers, catchy jingles. But one brand has broken the mold with a commercial so creatively executed and side-splittingly hilarious, it was destined for viral success. Hungry Lion, a leading quick service restaurant in Southern Africa, tapped Botswana comedy star William Last KRM for
Have you ever witnessed the mundane, tedious bureaucracy of a typical government office and wished you could inject a jolt of energy and motivation into the languid bureaucrats within? Lazy workers sleeping at their desks while critical tasks go undone, a never-ending mopping of the same grimy floors, and not a single person acting with
Switch Energy Drink’s brilliant, “Make the right Switch” Advert Read More »
As global society grapples with profound challenges ranging from economic inequality to climate change, stakeholders are demanding greater accountability from corporations regarding their social and environmental impacts. Communities are no longer satisfied with businesses prioritizing profits at the expense of people and planet. In response, a growing transparency movement is empowering citizens, workers, and consumers
Disclosure and embracing ESG transparency of social impacts Read More »
The countdown begins, and the stage is set for an electrifying extravaganza that will ignite the hearts and souls of music enthusiasts and cultural aficionados alike. On the 22nd of May, The Republic of Korea and Zimbabwe will commemorate their 30-year diplomatic anniversary at the highly anticipated “Show Me Your K,” K-Pop festival. Entrance is
Get ready for the 2024 K-Pop Festival: ‘Show me your K’ Read More »
In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and grow customer bases. However, one little-known Toronto restaurant recently showed that even an offhand mention from a celebrity can provide an incredible, unforeseen
The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss Read More »
Imagine if every company fully accounted for the environmental impacts occurring deep within their complex global supply chains. The scale of carbon emissions, water usage, waste generated, and other effects on natural resources would likely be eye-opening. Our linear take-make-waste global economy has long externalized such upstream and downstream costs to the environment. However, as
Sustainable Supply Chain Management Read More »
As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to shift and the ever-crowded playing field demands constant evolution. It’s maddening, to say the least, trying to both appease the gods of metrics
Why I think good product is king as a marketer Read More »
Manischewitz, a 136-year-old company renowned for its products in American Jewish households, has undergone a significant rebranding effort that introduces a fresh approach to its offerings. The company, owned by Kayco, embarked on this transformation to revitalize its lineup and expand its reach beyond Passover. The rebranding encompasses a range of changes, including new products,
Manischewitz rebrands, revamps brand identity Read More »
After years of middling results, the New York Jets are soaring once again – but this time off the field with a branding makeover that taps into the franchise’s golden age. With a revved-up logo, uniforms, and design aesthetic pulling straight from the 1980s, the Jets are banking that a dose of nostalgia will fuel
The New York Jets Rebrand, refresh logo Read More »