Oh boy, brand equity, the mysterious force that separates the cool kids from the losers in the business world. It’s the value that a brand holds in the minds of consumers and can make or break your brand’s success. But don’t worry, building brand equity is a piece of cake. Okay, okay, enough with the jokes. Building […]
So, Elon Musk, the man who wants to colonize Mars, has decided that Tesla should cut prices on its electric cars, even if it means sacrificing their profit margins. He claims this move will help increase demand and give Tesla an edge over its competitors. But some investors are skeptical and have sent the company’s
Elon Musk Takes Tesla on a Price-Cutting Joyride, Investors Not So Thrilled Read More »
What’s the point of having a business if no one knows about it? It’s like throwing a party and forgetting to invite anyone – just you and your dog, sitting there, awkwardly eating chips and dip. But hey, at least you’re having fun, right? So, brand awareness. It’s basically the level of recognition and familiarity
Be the Cool Kid at the Party: Building Brand Awareness Read More »
Well folks, it looks like Bitcoin’s big comeback has hit a bit of a snag. The precious token’s value has stalled around the US$30,000 mark, thanks to some pesky US crypto crackdown and some sober thinking about the Federal Reserve’s future plans. It fell by a whopping 1.1 percent, which may not sound like much,
Bitcoin’s 2023 Comeback: Stalled and Floundering Like a Fish Out of Water Read More »
Brand loyalty is the dedication a customer feels toward a brand that pushes them to consistently buy their products or services. It describes a consumer’s positive feelings towards a brand and their dedication to purchasing the brand’s products repeatedly regardless of deficiencies, a competitor’s products or changes in the environment. What is Brand Loyalty? Brand
The Benefits of Brand Loyalty: 6 Factors that Affect Brand Loyalty Read More »
Consumers are getting smarter and smarter. A good looking logo isn’t enough to convince customers these days. You need to first understand them, then build a brand around them if you want to have a chance at influencing them. Here is a Brand Marketing strategy for you: What is a brand? A brand is an
From Zero to Hero: 12 Steps to Building a Successful SME Brand Read More »
In 2011, Coca-Cola launched a marketing campaign that would go on to become one of the most successful and iconic campaigns in recent history: “Share a Coke.” The campaign involved printing individual names on Coke bottles and cans, allowing customers to find…
Share a Coke: How Coca Cola’s Personalized Campaign Created a Global Frenzy Read More »