The robots are taking more jobs every day, or so the warnings go. Even the minds behind Black Mirror, TV’s darkest dystopian visions, are not safe it seems. Except apparently they are, at least for now. Show creator Charlie Brooker tried an experiment – he fed ChatGPT, an AI writing tool, the prompt “Generate a […]
An AI-Generated Black Mirror Episode Proved TV Still Needs Human Writers Read More »
The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one they preferred. One of the cups contained Pepsi, and the other contained Coca-Cola. The campaign was based on a simple idea – that
The iconic Pepsi Challenge Read More »
Blizzard Entertainment’s marketing strategy for their upcoming Diablo IV game demonstrates pure brilliance and savvy creativity. As wildfires rage in New York City during a record hot summer with smoke obscuring the skies, Blizzard has placed massive banners with the slogan “Welcome to Hell, New York” in prominent locations across the city. The connection to
Blizzard’s Diablo IV Genius Marketing during The New York Wild Fires Read More »
Microsoft Word has become so ingrained in the modern workplace that we rarely question its faults. But add up all the tiny frustrations, and you’re left wondering why this flawed software is still so popular. You try to move or edit stuff and the application suddenly goes lizard brain. Start with the basic task of
Why Microsoft Word May Be The Worst Popular Product Ever Read More »
In the competitive world of African business, image is everything. Companies spare no expense to craft a compelling brand and digital presence, or so it seems. However, behind the flashy logos and slick websites of some major corporations lies a troubling secret: the exorbitant design costs. Of course serious companies have to pay high prices
Creative Crimes: Using Design to launder money in Africa Read More »
WDW Entertainment, a London-based communications agency specializing in arts and entertainment, has undergone a rebranding and is now known as WDM Entertainment. The company has also announced a new leadership team, with industry veteran Daniel Maynard joining as the managing director. Additionally, the agency has elevated Frankie Mendola and Sarah Wareing to the position of
London-based WDW Entertainment Rebrands and Changes Name to WDM Entertainment Read More »
When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There are a few key reasons for Pepsi’s growing success in Africa. Price and Availability First, Pepsi understands that African consumers care more about
The Pepsi winning strategy in Africa Read More »
A group of cryptocurrency enthusiasts on Twitter have uncovered a phishing scheme that was aimed at followers of Mita Murati, who is the Chief Technology Officer of OpenAI. The scammer was able to gain access to Murati’s verified Twitter account and posted a link to a fake website that claimed to be offering OPENAI tokens
Open AI CTO Mira Murati hacked Read More »
This week we had the chance to sit down, discuss and learn from rising Music mogul Diana Elisha Nheera. She has done a lot of phenomenal work in the music industry from being Nutty O’s famous manager to working with legends such as ExQ. Enjoy the conversation! So where did Diana Nheera grow up? I
Diana Elisha Nheera, Talent Manager and Digital Marketer Read More »
The Power of All Caps in Luxury Branding Capital letters play an important role in the branding of some of the world’s most exclusive luxury brands. All caps formatting is often used to convey a sense of timelessness, prestige, and authority that is desirable for high-end products. The format helps make the brand name stand
Looks like the World’s most Luxury Brands only use Capital Letters. Read More »