Europe

spotify

Spotify Introduces a New Custom Typeface: Spotify Mix

Spotify, the prominent music streaming service, has unveiled a new custom typeface named Spotify Mix, designed to enhance the platform’s visual dynamism. This innovative typeface, a fusion of various font styles, line weights, and unique details, marks a significant shift in Spotify’s branding strategy. The development of Spotify Mix was a collaborative effort with Berlin-based […]

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La-Vie-Foods-rebrand

La Vie Foods Rebrands, revolutionizes the Vegan packaging game

Filled with tired cookie-cutter packaging by brands selling “vegan” substitutes – the plant-based food aisle has seen its share of stereotypes. But one brand is bucking conventions with a rebrand designed to bring people together rather than separate them. Meet La Vie Foods, whose mission “to celebrate life, the thing we all share” served as

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depression awareness ad

Unveiling the Hidden Faces of Depression: The Powerful Message Behind Deutsche Depression Life’s Ad

Depression is a complex and often misunderstood mental health condition that affects millions of people worldwide. In an effort to raise awareness and challenge common misconceptions, Deutsche Depression Life, a prominent mental health organization, recently launched a thought-provoking advertising campaign. The centerpiece of this campaign is an impactful ad featuring a picture of passengers on

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MessageBird rebrands, changes name to Bird

Amsterdam-based unicorn, MessageBird, is undergoing a rebranding process and will now be known as Bird. The company reportedly acquired the highly sought-after domain name, Bird.com, a few years ago, investing millions in the purchase. Founded in 2011 by Adriaan Mol and Robert Vis, Bird is a cloud communications platform that caters to enterprise clients. In

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lise-meitner

The Staedtler Highlighters Print Ad: Celebrating Lise Meitner’s Achievements

In the realm of advertising, some campaigns transcend the sole purpose of promoting a product and manage to convey powerful messages that resonate with audiences on a deeper level. The Staedtler Highlighter print advert featuring a group of high achieving scientists, with Lise Meitner prominently highlighted in lime green, is a shining example of such

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Freepik New Logo

Freepik Rebrands: Introduces New Logo

Freepik, the global tech company and the world’s largest platform of audio-visual resources, has undergone a significant rebranding effort. Teaming up with the renowned creative advertising agency Partners in Crime, Freepik has developed a new visual identity and positioning to fulfill its mission of helping individuals create outstanding designs more efficiently and express the power

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WWF’s Brilliant Marketing Move: Using Twitter’s Rebranding to Raise Awareness About Wildlife Conservation

The recent rebranding of Twitter has sparked controversy and commentary across social media. Elon Musk, Twitter’s new owner, suggested replacing the familiar blue bird logo with an “X”, prompting the company to launch a new boxy logo design. The World Wide Fund for Nature (WWF) Germany quickly capitalized on this moment of change for Twitter

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Microsoft Activision

UK Blocks Microsoft’s $69 Billion Takeover of Activision Blizzard, Threatening “Game Over” for the Deal

Well, it seems like the UK has put a giant banana peel in front of Microsoft’s plans to take over Activision Blizzard. They’re saying “no way, José” to this $69 billion deal, claiming that it’ll mess with competition in cloud gaming. This is like trying to merge two rival gangs and expecting everything to go

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