Creativity

What’s going on in the world of creativity?

“Remember To Pull The Stick Out”: Nandos SA Releases a Hilarious New 30 Second Advert

South African favourite Nandos is known for their cheeky advertising campaigns, and their latest 30 second Ad certainly delivers on the laughs. The advert opens with a chaotic family dinner at a couples in-laws house. Children are running amok, breaking precious ornaments and leaving messy fingerprints over valuables. The Grandpa is seriously annoyed at the […]

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The New Pedros Chicken Genius Ad is Ruffling Some Feathers

Pedros Chicken South Africa is taking the competitive South African fast food market by storm once again with their cleverest advert yet. Debuting this week, the new spy-themed commercial opens with a spy disguised as a “Quality Inspector” from the fictional “Greasy Fried Chicken” (GFC – an obvious dig at KFC) entering a high-level meeting.

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john cole

John Cole Unveils the Secrets of Artistic Triumph in Iconic Ted Talk

Choreographer John Cole recently took to the TedX Borrowdale stage to share his story and inspirational message in his talk “Remember It’s Your Dance After All”. Cole has made a name for himself in Zimbabwe’s dance and music scene, working with top artists like Jah Prayzah, Ammara Brown, and Winky D. Besides choreography, Cole is

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WWF’s Brilliant Marketing Move: Using Twitter’s Rebranding to Raise Awareness About Wildlife Conservation

The recent rebranding of Twitter has sparked controversy and commentary across social media. Elon Musk, Twitter’s new owner, suggested replacing the familiar blue bird logo with an “X”, prompting the company to launch a new boxy logo design. The World Wide Fund for Nature (WWF) Germany quickly capitalized on this moment of change for Twitter

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Ikorodu Bois Remake Iconic “No Limits” Dano Milk Ad

The Ikorodu Bois, a Nigerian comedy group made up of young boys, have done it again with their unique style of remaking iconic advertisements using everyday household items. This time they recreated the “No Limits” advertisement for Dano Milk that encourages people to never give up on their dreams no matter the obstacles they face.

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Change Your Name to Subway and Get a Free Sandwich

Sandwich chain Subway is taking marketing gimmicks to the next level with a wacky contest that promises free subs for life to someone who legally changes their first name to “Subway.” The contest, announced this week, will choose a random winner who will receive $750 to cover the costs of getting a legal name change

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Luxor Highlighters

The Genius Luxor Highlighter Ad: Find the needle in the haystack.

Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert

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ZIMNAT Wins an Award for The Insurance Company with The Most Innovative Advertising Strategies in Zimbabwe

With creativity and innovation at its core, ZIMNAT has once again shown it is an advertising force to be reckoned with. The insurance giant has walked away with the award for The Insurance Company with The Most Innovative Advertising Strategies in the Zimbabwe Independent 2023 Insurance Survey. The judges could not ignore ZIMNAT’s recent guerrilla

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zimnat creative ad

Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign

The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got a colourful makeover thanks to an innovative advertising campaign by Zimbabwe’s leading insurance company, ZIMNAT. The three steel statues depict shirtless construction workers,

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Liquid Death

Liquid Death: How to Take a Boring Product and Make People Excited About it.

In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to

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