Creativity

What’s going on in the world of creativity?

Kenchic Billboard

Kenchic’s Ingenious Billboard: A Clever Twist on Breast Cancer Awareness

1 Comment / Africa, Billboards, Campaigns, Creativity /

Kenchic, a leading poultry supplying company in Kenya, has recently made a bold and creative move by commissioning an eye-catching billboard aimed at promoting breast cancer awareness. The advertisement features a graphic of a dressed chicken wearing a bra on its breasts, accompanied by the powerful message, “Early Detection Saves Lives, Get Screened today.” This […]

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Adobe interactive dress

Adobe Introduces Groundbreaking New Interactive Dress ‘Project Primrose’ at Adobe MAX

Leave a Comment / America, Creativity, News /

At the Adobe MAX 2023 event in Los Angeles, researcher Christine Dierk showcased a groundbreaking creation that challenges the static nature of fashion. Dierk, a research scientist, took the stage to introduce and model a digital, interactive dress known as Project Primrose during the “Sneaks” session of the conference. Describing it as a “digital dress

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Eriza by Peter Molife

Eriza – Tale of a Nurse’s Journey, a Family’s Hope and a Nation’s Road to Freedom : New Book by Peter Molife

Leave a Comment / Creativity, Zimbabwe /

Eriza, a debut novel written by UK-based Zimbabwean retired teacher Peter Molife, and on its second release, made a splash at the UK’s Black British Book Fair (BBBF) held in London earlier this month. The book was selected to feature in a panel discussion at the BBBF, called ‘Voices Unheard – Amplifying Our Stories.’ Vanessa

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KFC For All The Birds

KFC’s “For All the Birds”: A Clever Bite off Drake’s “For All the Dogs”

Leave a Comment / America, Creativity, Funny Ads, Online Ads /

BROUGHT TO YOU BY NETKING In the world of advertising, brands are constantly seeking innovative ways to capture their audience’s attention. KFC, known for its creative marketing campaigns, recently unveiled a digital poster with the caption “For All the Birds.” This playful and witty ad comes hot on the heels of Drake’s album release, titled

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Loctite Superglue

The Creative Loctite Superglue Ad Promising to Mend The Royal Family

1 Comment / Creativity, Funny Ads, Print Ads, UK /

Loctite’s clever new print ad touts their superglue as the solution to life’s broken bonds – even royal family feuds. The ad features the bold tagline “Fixes Everything” over a torn photograph of the British royal family. But there’s a cheeky twist – the missing torn piece just happens to contain Prince Harry and wife

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ZIMNAT

ZIMNAT Sweeps 6 Marketing Awards with Stellar Campaigns

1 Comment / Creativity, News, Zimbabwe /

Local insurance giant ZIMNAT emerged as the big winner at the recent National Exceptional Marketing Awards ceremony, walking away with an impressive six prestigious trophies for their innovative campaigns. The Diamond Award for Best Viral Campaign was presented to ZIMNAT for their now-famous “Construction House Cover” stunt, which saw the popular metal statues at a

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The MSG Sphere

The MSG Sphere: When Money Meets Creativity

Leave a Comment / America, Creativity, News /

In the realm of advertising, the MSG Sphere has emerged as a true genius, captivating audiences with its groundbreaking features and offering a new medium for creative expression. With leaked information about its advertising rates, we now have a glimpse into the immense potential this spherical venue holds. For a single day, advertisers can secure

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Econet Drone Show

Econet Lights Up the Sky in Epic Drone Dance Party

Leave a Comment / Creativity, Experiential Ads, News, Zimbabwe /

Econet Wireless lit up the skies over Zimbabwe with a dazzling drone light show that ushered in their 25th anniversary in pioneering style. The high-tech performance featured over 100 drones swarming and swaying in choreographed unison, watched by over 10,000 awe-struck attendees at the Zimbabwe Agricultural Show. Partnering with drone company Precision Aerial and creative

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KFC Canada Ad

KFC Canada’s Viral “Sorry Utensils, it’s Finger Lickin’ Good,” Campaign

1 Comment / America, Billboards, Creativity, Funny Ads /

KFC Canada has cooked up a cheeky new advertising campaign celebrating the joy of eating their finger lickin’ good chicken with your hands. The new campaign was led by Creative Director Dhaval Bhatt from the Agency Rethink. Centered around a 60-second commercial and billboards spreading across the country, the campaign leans into KFC’s iconic tagline

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GA Insurance Kenya

GA Insurance Kenya’s Viral Chat GPT Billboard

1 Comment / Africa, Artificial Intelligence, Creativity, Funny Ads /

While most companies rely on promotions and positioning statements for billboards, GA Insurance Kenya is taking a more creative route. Their new sign along a major road in Kenya boldly calls out an AI – telling passersby to alert ChatGPT that GA is Kenya’s third largest general insurer. By directly mentioning the popular AI Chatbot,

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