Local insurance giant ZIMNAT emerged as the big winner at the recent National Exceptional Marketing Awards ceremony, walking away with an impressive six prestigious trophies for their innovative campaigns.
The Diamond Award for Best Viral Campaign was presented to ZIMNAT for their now-famous “Construction House Cover” stunt, which saw the popular metal statues at a Harare building clothed in the company’s signature colors. A clever tap into the timely topic of winter weather protection, it was a masterstroke of creativity that spread rapidly online.
Dominating the outdoor advertising category, ZIMNAT also won Diamond recognition for the same campaign, a simple tweak that paid big dividends in engagement.
Displaying their digital dexterity, a Platinum plaque was awarded for the Best Website – underscoring ZIMNAT’s leadership embracing emerging channels.
In the Most Interactive Experience slot, another Platinum prize highlighted for their eye-catching “Montgomery Carpark Scratches Prank”, deploying humor to hook viewers and deepen the brand connection.
Gamuchirai Sibanda further boosted ZIMNAT’s night after being crowned Young Achiever Upcoming Marketer of the Year, reflecting the caliber of talented professionals driving this brand.
Workmore Chimweta, now elevated to the C-Suite, received praise as a visionary marketing force extending influence into new realms.
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The clean sweep displayed at the star-studded ceremony reaffirms ZIMNAT’s position at the apex of innovative African marketing. From attention-grabbing outdoor pieces to clever digital moves, their fresh thinking stays several paces ahead.
This insurance leader perpetually raises the bar, past campaigns like their acclaimed 3D billboard also redefining what’s possible. With an arsenal of creative wins like these, it’s clear why consumers and colleagues alike remain under this brand’s spell.
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