by Ruvimbo Martha Jeche Every moment I thought of work, I felt a heat wave that called me to perform, and perform and perform. Constantly my emotions told me my performance will define me, and my presence and existence matter only on my performance. Ideally, my performance had to keep increasing, bettering with every passing […]
MIND OVER MATTER: THE IMPORTANCE OF MENTAL HEALTH IN THE WORKPLACE Read More »
The entertainment marketing industry is evolving rapidly. One of its leading membership organizations, Promax, is undergoing a major rebranding and expansion to reflect these changes. After almost 70 years serving the TV and music industries, Promax is transforming into the Global Entertainment Marketing Academy of Arts & Sciences (GEMMA). This transformation aims to position the
Amsterdam-based unicorn, MessageBird, is undergoing a rebranding process and will now be known as Bird. The company reportedly acquired the highly sought-after domain name, Bird.com, a few years ago, investing millions in the purchase. Founded in 2011 by Adriaan Mol and Robert Vis, Bird is a cloud communications platform that caters to enterprise clients. In
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Customer service and engagement are crucially important aspects of any business. With the rise of artificial intelligence, new technologies have emerged that use advanced data analytics and machine learning to uncover insights within customer conversations and interactions. Pathlight, a startup focusing on customer engagement, has recently undergone a rebranding as Echo AI. Alongside this rebranding,
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David and Victoria Beckham are at it again with the playful teasing! David Beckham is reminding fans that he and wife Victoria Beckham are set to appear in an upcoming Super Bowl commercial. In a new teaser shared on social media, the famous couple recreates a funny moment from their Netflix documentary. The video starts
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Reed & Mackay, a London-based travel management company owned by Navan, has recently rebranded its Spanish subsidiary, Atlanta Events & Corporate Travel Consultants, under the Reed & Mackay name. This move comes after Reed & Mackay acquired Atlanta in November 2022 as part of its expansion plan in Europe. In November 2023, Reed & Mackay
Spanish TMC Atlanta rebrands, changes name to Reed & Mackay Read More »
Statement Strategies, a Canadian-based public relations firm specializing in entertainment and technology, recently announced its rebranding to Statement Worldwide. This strategic move marks the company’s expansion and the introduction of two new divisions: consumer products and media technology. With this transformation, Statement Worldwide aims to push boundaries in global media consumption and consumer engagement. Under
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Rebranding is no easy task, but occasionally an artist comes along who manages to not only successfully reimagine their public image but utterly transform their career through the power of a name change. Rapper 2 Chainz is the sterling example of how impactful and career-reviving a rebrand can be. Once rising through the mid-2000s underground
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From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest on past achievements, the Range Rover kept evolving to fulfill changing customer desires. Each new generation built on the last with enhanced refinement,
Range Rover: How a Sub-brand Outshone its Parent Brand Read More »
Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social media presence, they crafted an elaborate viral story about the musician “giving up smoke” in favor of Solo Stove’s smokeless fire pits. While
Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales Read More »