South Africa

shoprite

Shoprite bucks Retail Trend in South Africa With Aggressive Expansion

By Melody Korongwe South Africa’s retail sector is undergoing a major shake-up. While giants like Pick n Pay, SPAR, and Italtile are scaling down operations and closing underperforming stores, Shoprite is charging ahead with an aggressive expansion strategy. Defying the broader market trend, the retail giant is not just surviving but it’s thriving, adding hundreds of […]

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switch-energy-drinks-trump-ad

No DNA just RSA: Switch Energy Drink Sparks Laughter and Controversy with Bold New Trump Ad

In a move that is sure to energize political debates as much as its caffeine-fueled beverages do its customers, South African beverage company Switch has waded boldly into the heated waters of the 2024 election cycle with an advertisement that parodies Donald Trump in a playful yet pointed manner. The 60-second spot, which launched online

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maglera-doe-boy-nik-naks-south-africa

Nik Naks launches new ‘Cheesy Kota’ flavour with help from Maglera Doe Boy

South African snack brand Nik Naks has launched their newest flavoured chip – ‘The Cheesy Kota’ – with the help of hip hop star Maglera Doe Boy. Doe Boy headlines Niknaks new 30-second advert which introduces the flavour inspired by the iconic South African township dish, kota. The kota is a beloved street food that

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switch-energy-drink

Switch Energy Drink’s brilliant, “Make the right Switch” Advert

Have you ever witnessed the mundane, tedious bureaucracy of a typical government office and wished you could inject a jolt of energy and motivation into the languid bureaucrats within? Lazy workers sleeping at their desks while critical tasks go undone, a never-ending mopping of the same grimy floors, and not a single person acting with

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BMWxEsther-Mahlangu

BMW x Esther Mahlangu: Celebrating a Cultural Icon

For over six decades, Esther Mahlangu has dazzled the art world with her bursts of vibrant color and intricate patterns. Starting as a young girl learning the traditions of her Ndebele culture, little did Mahlangu know her artworks would one day be admired globally. Now in her ninth decade, Mahlangu is stepping into the spotlight

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showmax

Showmax Rebrands, Introduces New Logo

In a move that has sent ripples of excitement throughout the African streaming landscape, Showmax, the continent’s very own streaming giant, has recently undergone a remarkable rebranding. Showmax, owned by MultiChoice, has not only introduced a striking new logo but has also revamped its subscription packages, solidifying its position as the number one streaming service

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Hloni-Mohope

Hloni Mohope Promoted to Chief Marketing Officer KFC Central and Eastern Europe

KFC South Africa Marketing Director Hloni Mohope, has achieved a remarkable milestone in her career at KFC. She has recently been promoted to the esteemed position of Chief Marketing Officer for KFC Central and Eastern Europe, showcasing her exceptional leadership skills and immense contribution to the company’s success. This promotion comes after her successful tenure

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eskom

Learning from Eskom: When Rebrands Should Take a Backseat

The ongoing controversy surrounding Eskom’s corporate rebranding tender highlights important lessons for marketers, business leaders and entrepreneurs on balancing image and infrastructure. In times of crisis, focusing first on core service delivery before non-essential projects like rebranding is crucial. Eskom is battling severe financial problems, aging infrastructure, and its inability to meet South Africa’s power

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trevor-sa-advert

Trevor Noah’s Brilliant Advert: Discover The Beauty of South Africa

Trevor Noah, the renowned comedian and former host of “The Daily Show,” has once again captured the hearts of millions with his brilliant advert showcasing the beauty and charm of South Africa. In just under two minutes, Trevor manages to answer some of the most frequently asked questions about his home country while providing a

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