Regions

Ingwebu Breweries targets wider market reach with innovative product launch

By Melody Korongwe Bulawayo-based Ingwebu Breweries, under the ownership of the Bulawayo Municipal Commercial Undertaking, is setting its sights on a broader market presence by launching its latest offering, Cream Ta taa.  Recognizing the growth limitations posed by the shorter shelf life of its traditional opaque beer, such as the popular Calabash, Ingwebu is leveraging […]

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Professor-Emmanuel-Ohene Afoakwa-gctu

GCTU Vice Chancellor Affirms University’s Leadership in Technology-Based Education in Ghana

Ghana Communication Technology University (GCTU) reaffirmed its status as the nation’s premier institution for technology-based education at the 34th Matriculation Ceremony, where Vice-Chancellor, Professor Emmanuel Ohene Afoakwa, addressed newly admitted students in a momentous welcome address. The event, held on Saturday, February 22, 2025, celebrated the university’s continued commitment to excellence in ICT and business

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megaplex-rebrand

Megaplex Rebrands: A Bold New Era of Entertainment Begins

By Melody Korongwe Megaplex has unveiled a bold rebrand, reinforcing its status as a premier entertainment destination where unforgettable moments come to life. This transformation, crafted in partnership with renowned branding agency Matchstic, aims to reignite the “mega” in Megaplex. The refreshed visual identity captures the essence of the Megaplex experience, from the thrill of

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yanaya

Yanaya Lifestyle Launches Innovative Smoothie Refueling Station for Events

Zimbabwe’s leading healthy food and vegan restaurant, Yanaya Lifestyle, has once again proven its creativity with the launch of its Smoothie Refueling Station. Inspired by a fuel station, this unique setup doesn’t pump petrol but instead serves up Yanaya’s delicious, nutrient-packed smoothies, keeping attendees refreshed and revitalized. This clever idea transforms the way corporate and social

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pepsi-poppi

Pepsi Acquires Poppi, Positions itself in the Wellness Game

By Melody Korongwe PepsiCo, a global leader in the beverage and snack industry, has once again positioned itself at the forefront of innovation and market evolution. Certainly, the landscape of the soda industry is undergoing a seismic shift, moving away from sugary giants towards a new era of “better-for-you” beverages. Significantly, in a move that

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1664-blanc-london-fashion-week

1664 Blanc Makes a Statement at London Fashion Week with Latest Campaign

By Melody Korongwe 1664 Blanc is making waves at London Fashion Week (LFW) 2025 with its latest campaign, demonstrating that beer and high fashion can coexist. Through a visually striking and artistically driven marketing approach, the premium beer brand is breaking traditional industry norms and carving out a presence in the fashion world. Building on

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poultry-farming

Marketing Tips for Poultry Farming: Insights from Mrs. Matimbe and the Community

By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and expand their customer base.  To gain insights into successful marketing strategies, we spoke with Mrs. Matimbe, a local poultry farmer who has built

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coca-cola

Coca-Cola’s Iconic bottle gets a modern makeover

By Melody Korongwe After decades of maintaining its classic contour bottle design, Coca-Cola is introducing a significant update aimed at modernizing its appearance and enhancing sustainability. This redesign reflects the company’s commitment to innovation while honoring its rich heritage. The Evolution of the Contour Bottle To understand the significance of this change, it’s important to

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shoprite

Shoprite bucks Retail Trend in South Africa With Aggressive Expansion

By Melody Korongwe South Africa’s retail sector is undergoing a major shake-up. While giants like Pick n Pay, SPAR, and Italtile are scaling down operations and closing underperforming stores, Shoprite is charging ahead with an aggressive expansion strategy. Defying the broader market trend, the retail giant is not just surviving but it’s thriving, adding hundreds of

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