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Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales

1 Comment / America, Case Studies, News /

Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social media presence, they crafted an elaborate viral story about the musician “giving up smoke” in favor of Solo Stove’s smokeless fire pits. While […]

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Bettr Coffee Rebrands, Introduces New Visual Identity

Leave a Comment / Asia, News, Rebrands /

Bettr coffee has always marched to the beat of its own drum. Founded in 2011, they were early pioneers as Singapore’s first certified B Corp. But being trailblazers isn’t easy, and keeping messages of social good and environmental stewardship interesting takes creativity. Irene, Rory and Kwok would be the first to admit they’re far from

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showmax

Showmax Rebrands, Introduces New Logo

Leave a Comment / News, Rebrands, South Africa /

In a move that has sent ripples of excitement throughout the African streaming landscape, Showmax, the continent’s very own streaming giant, has recently undergone a remarkable rebranding. Showmax, owned by MultiChoice, has not only introduced a striking new logo but has also revamped its subscription packages, solidifying its position as the number one streaming service

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ZIMNAT-Penzura

‘Don’t be like Penzura,’ ZIMNAT’s hilarious festive season Advert

Leave a Comment / Funny Ads, News, Video Commercials, Zimbabwe /

During the festive season ZIMNAT unveiled a truly remarkable advertisement that ingeniously captures the essence of their home insurance services. At the heart of this ad lies a character named Penzura, whose inner battle unfolds when his close friend invites him to maChills, a spirited social gathering, via text. Penzura’s reluctance to leave the safety

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terence-reilly

Terence Reilly: The Marketing Genius with The Midas Touch

Leave a Comment / America, Creativity, News /

When Terence Reilly takes the reins of a brand, consumers take notice. From turning rubber clogs into runway darlings at Crocs, to more recently making stainless steel drinking vessels the item of year, Reilly has pulled off marketing magic time and again. Yet even for a man with his Midas track record, rebooting the heritage

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Maps-Lykos

MAPS (PBC) Rebrands, changes name to Lykos

Leave a Comment / America, News, Rebrands /

MAPS Public Benefit Corporation (PBC) has recently made significant developments, including a $100 million Series A funding round, a rebrand and a change in their name to Lykos Therapeutics. Lykos, which means “wolf” in Greek, was chosen as the new name, symbolizing qualities such as bravery, courage, loyalty, and intelligence that resonate with the company’s

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John Cole

John Cole and Winky D in ‘Ghettocracy’: The Power of Melody and Movement

Leave a Comment / Creativity, News, Zimbabwe /

On the last day of 2023, Zimbabwean music icon Winky D took to the stage at the famous Harare International Conference Centre for a highly anticipated New Year’s Eve performance. Dubbed “Ghettocracy”, the sold-out concert not only celebrated two decades of the award-winning artist’s illustrious career, but also witnessed a creative collaboration that pushed boundaries

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revolut-rebrand

The Revolut Rebrand

Leave a Comment / News, Rebrands, UK /

Revolut, the fintech company, has undergone a significant global brand refresh, encompassing a complete redesign and layout overhaul. The primary goal of Revolut’s new design, according to a company statement, is to simplify everyday money management for consumers. Dubbed “Revolut 10,” the updated layout aims to serve as the ultimate digital companion, facilitating seamless sending,

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